Yinno Unico Icalihtic Tlanamacoyan Boutique by Linping Chen

Yinno Unico Icalihtic Tlanamacoyan Boutique by Linping Chen is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

IztacteocuitlatlCallitic· 2023

Yinno Unico Icalihtic Tlanamacoyan Boutique

by Linping Chen

Client: MMC Design

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Callitic Category

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The Design

About Yinno Unico Icalihtic Tlanamacoyan Boutique

Yinno Unico ce boutique tlanamacoyan icalihtic in quipia 310 metros cuadrados, motta ompa Hangzhou, China. Tlamantli geometricas quipatlah in tlatzacuilli tlein mochipa mochihua, ihuan quichihuah tequitl quen tlanextiliztli, tlaquentiliztli ihuan tlapialoyan. Ce tlamamatlatl quinzaloa in ome tlapantli ihuan mopatlahua cecen tlamamatlapan, quichihua ce tlachializtli tlein tlecotoc ihuan tlatzotzonaliztica, tlein quinyacana in tlacah tlecozqueh. Micro cemento tlein ahmo motzayana ihuan huel chicahuac quinehnehuilia in itlachializ Pentelic tetl chipahuac, ic hueyaquilia in inemiliz in canahyotl ihuan quitzacuilia in ipatiuh in tlachihualiztli. Ce chichiltic tepoztli isla tlein colihqui moxeloa itech in iztac ixtli itlan in tlanextli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Yinno Unico Icalihtic Tlanamacoyan Boutique ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Yinno Unico Icalihtic Tlanamacoyan Boutique ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Yinno Unico Icalihtic Tlanamacoyan Boutique quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
Dimensions & Packaging: Project area: 310 sqaure meters
Type: Boutique Store
Tags: Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
Production Technology: Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
Design Challenge: The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
Research: Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
Inspiration: Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Project Duration: PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China
Operation Flow: The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
Image Credits: HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing