Xicpanahuī campa tlahtōlli
Pakka Coffee Shop Tlaixnextiliztlamachiotl ītēchcopa Sersen Shenzhen Brand Consulting

Tlanāhuatīlli Pakka Coffee Shop Tlaixnextiliztlamachiotl ītēchcopa Sersen Shenzhen Brand Consulting cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.


BronseTlacuilolli· 2023

Pakka Coffee Shop Tlaixnextiliztlamachiotl

īpal Sersen Shenzhen Brand Consulting

Tlanāhuatīlli: Pakka Coffee Shop

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

11,154

Tlapalli

Tlanēxtilistli

Ītechcopa Pakka Coffee Shop Tlaixnextiliztlamachiotl

Pakka Coffee Shop in itoca huel motlalia ipampa se cafetería tlen oncah Shantou, China. Nin tlamachiyotiliztli quinepanoa tlahcuiloliztli ica maitl ihuan ontetl tlapalli tlen mocuepilia: xoxoctic ihuan chichiltic-costic. In tlahcuiloliztli amo huel melahuac, moyolnonotza itech graffiti ihuan calteca toltecayotl (street art), ihuan in tlapallotl quinextia se American huehcauh eztli. In tlamachiyotiliztli ayamo ohuih quipia se tlamachiyotiliztlamatiliztli tlen mocentlalia ihuan huel panextilo itech nochi tlamahuiztlaliliztli. Nin tlaixnextiliztli quinequi quinepanoa in cafetl toltecayotl ihuan mochtin tonalli nemiliztli, no quinnotza in telpocamet ihuan ichpocamet tlen quipactia calteca tlaquemitl toltecayotl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Pakka Coffee Shop Tlaixnextiliztlamachiotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Pakka Coffee Shop Tlaixnextiliztlamachiotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Pakka Coffee Shop Tlaixnextiliztlamachiotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tōcāitl
LOGO, Brand Image, Coffee culture, Street culture, American style
Tlanāhuatīlli Nētēcahuilīztli
This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Tlatēmōliztli
According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Tēyōllālīliztli
The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Tēquitl Cāhuitl
Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Tēquitl Ōhuitl
- The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Tlacōhualli

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Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.

Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

Xictlāli