Tathra Eco Camp Teixiptlayotl Nepantlatlatolli ītēchcopa Amanda Dempster

Tlanāhuatīlli Tathra Eco Camp Teixiptlayotl Nepantlatlatolli ītēchcopa Amanda Dempster cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2023

Tathra Eco Camp Teixiptlayotl Nepantlatlatolli

īpal Amanda Dempster

Tlanāhuatīlli: Amanda Dempster

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

10,399

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #142725

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Tathra Eco Camp Teixiptlayotl Nepantlatlatolli

Ihcuac opoliuh ipan cuauhtletl Australia, Tathra Cuauhcalco Tlalchipauhtli monequia ce teixiptlayotl macehualoni tlen quinextilia tlahtolli ipan yancuicnemiliztli, huehcauhnemiliztli ihuan cemanahuacatlalnamictiliztli. Intlatquitinime quitemoayah nepantlatlatollotl tlen quimahuiztiaya itlaltlahtolli ihuan quilnamictiliaya inacultura ihuan intequipanoliztli ipan tlalchipauacpanoliztli. Itlachihual in teixiptlayotl ihuan ineixcuitilli quinextiah incualnemilis cemanahuac ihuan quilnamictiah in yancuic tlalli ica cuauhacontli ihuan tlapalehualiztli tlen quinextiah nemiliztli, huehcauhnemiliztli ihuan yancuicnemiliztli in caltlal.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Tathra Eco Camp Teixiptlayotl Nepantlatlatolli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Tathra Eco Camp Teixiptlayotl Nepantlatlatolli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Tathra Eco Camp Teixiptlayotl Nepantlatlatolli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Huēyiliztli īhuān Tlacualtepēhualli: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Tōcāitl: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Tlachīhualiztli Māchiyōtl: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Tlanāhuatīlli Nētēcahuilīztli: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Tlatēmōliztli: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Tēyōllālīliztli: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Tēquitl Cāhuitl: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Tēquitl Ōhuitl: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patentēmeh: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Calpolli Tlācah: Amanda Dempster
Īxiptla Tlanēxtīlli: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)