The Zlin Region Tlaixnextilli Tlaneltokilli ītēchcopa Radoslav Dostal

Tlanāhuatīlli The Zlin Region Tlaixnextilli Tlaneltokilli ītēchcopa Radoslav Dostal cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2023

The Zlin Region Tlaixnextilli Tlaneltokilli

īpal Radoslav Dostal

Tlanāhuatīlli: Zlín Region

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #142959

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa The Zlin Region Tlaixnextilli Tlaneltokilli

Zlin Tlalnantli tlaixnextilli īhuān tlaneltokilli tlachializtli tlachīhualli īpampa ce tlalnantli īpan Czech Tlahtohcāyōtl. In tlaneltokilli motzintiā īpan ce tlaxelōlli nāuhcampa, īhuān in nāhui īcorner quinēxtiā in nāhui huēhuetlahtōlli tlaxelōllōtl in tlalnantli. In tlaxelōlli nāuhcampa quiyāhualoā in tlachīhualli īhuān noihqui quitta cāmpa mochīhua patlaquiliztli, ic in tlachīhualiztli īhuān tlahcuilōlmachiyōtl quīzah panahuia ītēntli. In tlapālli mocāhua yayahuic, iztac, tliltic-cōztic īhuān pepetztic cōztic, īhuān cōztic quineltoquiliā in huēhuetlahtōlli tlapālli in Zlin. In tlaneltokilli quinēxtiā in yōllōtlachīhualiztli īhuān tequitcāyōtl tlamachtiliztli in tlalnantli īhuān in tlācah īpan nemih.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

The Zlin Region Tlaixnextilli Tlaneltokilli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in The Zlin Region Tlaixnextilli Tlaneltokilli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. The Zlin Region Tlaixnextilli Tlaneltokilli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
Huēyiliztli īhuān Tlacualtepēhualli: Digital
Tōcāitl: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Tlachīhualiztli Māchiyōtl: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Tlanāhuatīlli Nētēcahuilīztli: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
Tlatēmōliztli: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Tēyōllālīliztli: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Tēquitl Cāhuitl: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Tēquitl Ōhuitl: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Calpolli Tlācah: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Īxiptla Tlanēxtīlli: Photographer Julius Filip
Film maker Radim Vanous