Scaling Inc Tocaitl Tlaneltokilli ītēchcopa Yanming Chen

Tlanāhuatīlli Scaling Inc Tocaitl Tlaneltokilli ītēchcopa Yanming Chen cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2023

Scaling Inc Tocaitl Tlaneltokilli

īpal Yanming Chen

Tlanāhuatīlli: Scaling Inc

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

13,030

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #143781

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Scaling Inc Tocaitl Tlaneltokilli

Scaling Inc yeh se tocaitl tlaneltokilli tlachihchiuhtli inic se altepetlacayotl tlein tequipanoa itech tlahtolli-machiotl. In machiotl (logo) yeh se tlapohualli matrix tlachihchiuhtli ika macuilli tlamachiotl chicueyixocotl (hexagon). In tlanepantla chicueyixocotl quinextia in altepetlacayotl, ihuan motenehua tlacamati itech in tlapohualli. In amo melahuac chicueyixocotl quimacah in machiotl se nezcayotl iuhqui tepoztlanechicoloni ihuan iuhqui pipiyolin. In tlaneltokilli motlalia itech amatlacuiloliztli tlapechtli, amatlanextilli, tepancaltlazoyotl ihuan xiquipilli, tlein monequi itech ohuican ihuan amo-ohuican nehnemiliztli. In tlapaltilizyotl chicahuac ihuan in machiotl amo ohuih, motlacencauhqueh zatepan quinequizque tlahtolchihuaznemachtiani ihuan huei tlatemoliztli. In tlachihchiuhtli quinextia in yolizmatiliztli, in tlacamachiliztli ihuan in ihuelitiliztli mohuapahua.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Scaling Inc Tocaitl Tlaneltokilli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Scaling Inc Tocaitl Tlaneltokilli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Scaling Inc Tocaitl Tlaneltokilli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Huēyiliztli īhuān Tlacualtepēhualli: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Tōcāitl: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Tlachīhualiztli Māchiyōtl: Photoshop, Illustration, and Digital Design
Tlanāhuatīlli Nētēcahuilīztli: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Tlatēmōliztli: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Tēyōllālīliztli: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Tēquitl Cāhuitl: The project starts on June 1st, 2022, in the United States of America
Tēquitl Ōhuitl: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Īxiptla Tlanēxtīlli: Yanming Chen