Tgl TGL Tlamatcaittaliztli ītēchcopa Wei Sun

Tlanāhuatīlli Tgl TGL Tlamatcaittaliztli ītēchcopa Wei Sun cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2023

Tgl TGL Tlamatcaittaliztli

īpal Wei Sun

Tlanāhuatīlli: DOTONE Brand Design

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

10,416

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #143895

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Tgl TGL Tlamatcaittaliztli

TGL ce tlatemoliztli ihuan nemachtiloyan ipan piltzitzintin. Quipixtoc cualli tlanonotzaliztli ihuan pahuiliztli nemachtiloyan. In machiyotl quinamictia in huitzitzilin itech tlamatcanemiliztli. Quinamiqui chipahcatzitzintin ixmachiyomeh inic quichihuaz ce miectlamantli ihuan pahuiliztli tlamatcaittaliztli, ica quichihua ce yancuic tlamatcatlanextiliztli, ihcuac quitlalilia in tlamatcaittaliztli ica tlacayotl, inic huelitiz nepapan necentlaliztli ipan piltzitzintin auh quichihuaz yollotlanechicoliztli. Nochitin quinamiqui miectlamantli tlapalli ixmachiyotlahtolli inic quitlalilia ce yolilistli, telpocayotl ihuan icniuhyotl tonalli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Tgl TGL Tlamatcaittaliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Tgl TGL Tlamatcaittaliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Tgl TGL Tlamatcaittaliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Huēyiliztli īhuān Tlacualtepēhualli: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Tōcāitl: Brand Design, Logo Design, Brand Identity, Education, IP Design
Tlachīhualiztli Māchiyōtl: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Tlanāhuatīlli Nētēcahuilīztli: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Tlatēmōliztli: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Tēyōllālīliztli: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Tēquitl Cāhuitl: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Tēquitl Ōhuitl: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patentēmeh: All copyrights DOTONE Brand Design,2021
Īxiptla Tlanēxtīlli: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021