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Custom Hoodies I appreciate your request, but I must be transparent about a significant limitation: I cannot provide a reliable technical translation into Nahuatl for this modern design content. by Marko Maciev

Custom Hoodies I appreciate your request, but I must be transparent about a significant limitation: I cannot provide a reliable technical translation into Nahuatl for this modern design content. by Marko Maciev is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.


BronseTlacuilolli· 2023

Custom Hoodies I appreciate your request, but I must be transparent about a significant limitation: I cannot provide a reliable technical translation into Nahuatl for this modern design content.

by Marko Maciev

Client: UMA Network Ltd

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Verified Award Winner

Verify Award Status for #145151

Colors

The Design

About Custom Hoodies I appreciate your request, but I must be transparent about a significant limitation: I cannot provide a reliable technical translation into Nahuatl for this modern design content.

While Nahuatl is a living language with approximately 1.5-2 million speakers, translating highly technical modern design terminology (web portals, hoodies, stencil-graffiti, superhero symbols, street fashion brands, sub-brands, etc.) requires:

The Recognition

About the Mahuizolli A' Design Award Bronse

Custom Hoodies I appreciate your request, but I must be transparent about a significant limitation: I cannot provide a reliable technical translation into Nahuatl for this modern design content. ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Custom Hoodies I appreciate your request, but I must be transparent about a significant limitation: I cannot provide a reliable technical translation into Nahuatl for this modern design content. ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Custom Hoodies I appreciate your request, but I must be transparent about a significant limitation: I cannot provide a reliable technical translation into Nahuatl for this modern design content. quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Tags
Logos, Symbols, Corporate Identity, Logotypes
Design Challenge
In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Research
The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Inspiration
Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Project Duration
2 weeks, Hong Kong SAR
Operation Flow
The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Patents
UMA Network Limited
Image Credits
UMA Network Limited

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