A Inc Tlanechicoltiliztlaixnextiliztli by Yu Morisawa

A Inc Tlanechicoltiliztlaixnextiliztli by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2023

A Inc Tlanechicoltiliztlaixnextiliztli

by Yu Morisawa

Client: A Inc

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About A Inc Tlanechicoltiliztlaixnextiliztli

A Inc yehuatl in tlanechicoltiliztlaixnextiliztli tlachihualli in ipal se altepetlanechicolli tlen Tokyo tlacatl. In ixnextiliztli motlalia ipan se moxtli A tlen mochihua ika tlapaltlin cuecuetzoctli. In cuecuetzoctli quinextia in chicahualiztli ihuan ihueyicayotl in cecen tlacatl tlen tequitli ipan altepetlanechicolli. In cuecuetzoctli tlen mopatlania quinextia quenin altepetlanechicolli mochihua ika miec tlaneltoquiliztli. In ixnextiliztli motlalia ipan tequitl-amamachiotl ihuan amaxochtli, ihuan cecen tlacatl huelis quipehpena ise tlapalli tlen quipactia. In amaxochtli tlapalli huelis monamictia ika aquin quiselia. In tocaixiptlatl (logo) mopetztlaza inic in chicahuac tlapaltin motlalia ika yolic.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

A Inc Tlanechicoltiliztlaixnextiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in A Inc Tlanechicoltiliztlaixnextiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. A Inc Tlanechicoltiliztlaixnextiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto