Dedao Focus7 Dedao Focus7 - Amoxpohualoni Tepoztlamachtli ītēchcopa William Volcoff and Yawei Zhang

Tlanāhuatīlli Dedao Focus7 Dedao Focus7 - Amoxpohualoni Tepoztlamachtli ītēchcopa William Volcoff and Yawei Zhang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tepoztlachihualli ihuan Tepoztlaixcopinalli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTepoztlachihualli· 2023

Dedao Focus7 Dedao Focus7 - Amoxpohualoni Tepoztlamachtli

īpal William Volcoff and Yawei Zhang

Tlanāhuatīlli: Dedao (Tianjin) Culture & Communication Co., Ltd.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tepoztlachihualli Tlamantli

61,165

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #145505

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Dedao Focus7 Dedao Focus7 - Amoxpohualoni Tepoztlamachtli

In Dedao Focus7 ye se amoxpohualoni tepoztlamachtli tlachiuhtli inpampa in tlaixtlamatinime in quinequi ma quimatican quen mopilinia se amoxtli tlaihcuiloli. In inetechtiliz mochihua ica aluminio ozomalli, tlaxeloli ica CNC tepoztlachiualiztli, auh in ixco anodizado ahmo momoloni, ahmo huetzi, ahmo palani. In inezca quilnamictia se amoxamatl pilcatoc, se nematiliztli ye momachtia ic mocahua in pohualiztli. In 7 pulgada ixtli E Ink quipia tlaixtli tepoztli ahmo tlanextia, ihuan tlapaquiloli ahmo mahmapiloli. In etiliz 210 gramos, achi quen se amoxtli tlaxillantli, auh in yancuic nechicoliztli quicaxania in imacpal cocoliztli. In tlaquimiliuhcayotl ahmo quipia tlilli, ahmo quipia plástico, tlachiuhtli ica amatl huahcapan tlapoloni.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Dedao Focus7 Dedao Focus7 - Amoxpohualoni Tepoztlamachtli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Dedao Focus7 Dedao Focus7 - Amoxpohualoni Tepoztlamachtli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Dedao Focus7 Dedao Focus7 - Amoxpohualoni Tepoztlamachtli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Huēyiliztli īhuān Tlacualtepēhualli: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Tōcāitl: ereader, tablet, book, eInk, CNC, aluminium,
Tlachīhualiztli Māchiyōtl: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Tlanāhuatīlli Nētēcahuilīztli: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Tlatēmōliztli: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Tēyōllālīliztli: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Tēquitl Cāhuitl: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Tēquitl Ōhuitl: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patentēmeh: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Calpolli Tlācah: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao