Tibet Shannan Tlahtohcayotl Ixnextiliztli by River Liu

Tibet Shannan Tlahtohcayotl Ixnextiliztli by River Liu is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2023

Tibet Shannan Tlahtohcayotl Ixnextiliztli

by River Liu

Client: River Liu Design

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Colors

The Design

About Tibet Shannan Tlahtohcayotl Ixnextiliztli

Tibet Shannan tequitl oquitemachti inic palehuiz nepanoltiliztli Shannan ipan. Oquichichiuhqueh ce machiyotl tlen quinextia altepetl ihuan quinamiqui ipan nepapan tlamantli ihuan nepanoltemachtli amoxtli. In machiyotl omocauh ipan Shannan itlanextiliztli ihuan omoxelohui ipan axcan tlacuiloliztli. In machiyotl huel miyequintin quichihua ihuan huel mopatlahua, huel mocencahuaz ipan nepapan tlamantli. Nin tequitl quinequi quitlaliz ce cualli ihuan pahuiliztli chicahualiztli ipan tlachihualoni, cualneci ipan axcan tianquiztli ihuan palehuia nin huehueh altepetl ma quinexti inepapan tlaixpan.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Tibet Shannan Tlahtohcayotl Ixnextiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Tibet Shannan Tlahtohcayotl Ixnextiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Tibet Shannan Tlahtohcayotl Ixnextiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Dimensions & Packaging: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Tags: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Production Technology: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Design Challenge: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Research: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspiration: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Project Duration: The project started in July 2021 in China and finished in Jun 2022.
Operation Flow: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Patents: Copyrights belong to River Liu,2022
Team Members: River Liu
Image Credits: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.