ReForm Plastic Machiyotl Ixiptlayotl Tlachihchihualiztli by Giang Nguyen

ReForm Plastic Machiyotl Ixiptlayotl Tlachihchihualiztli by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2024

ReForm Plastic Machiyotl Ixiptlayotl Tlachihchihualiztli

by Giang Nguyen

Client: ReForm Plastic

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About ReForm Plastic Machiyotl Ixiptlayotl Tlachihchihualiztli

ReForm Plastic ca ce yectlacayotl tequitiloyayan ipan Vietnam, motequitilia inic quixitiniz plástico xixipehualli, quinyectlaliz nemiliztli tequitinimeh xixipehualli, auh quinpalehuiz yauhqui nemilizyotl ipampa mochihuazqueh tlapehpechtli ihuan tlapantli ipan plástico cuitoloni. In nepapan xalli ReForm Plastic tlapantli huel moquimilohua ipan machiyotl ixiptlayotl. Zan inic tequitiloyayan quinchihua yancuic tlapantli, imachiyotlacuiloloyotl huehueyi ihuan mopatlani, quinchihua ce yolic ihuan centlamantin netlaliliztli ipan tlachihchihualyotl.

The Recognition

About the Mahuizolli A' Design Award Bronse

ReForm Plastic Machiyotl Ixiptlayotl Tlachihchihualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in ReForm Plastic Machiyotl Ixiptlayotl Tlachihchihualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. ReForm Plastic Machiyotl Ixiptlayotl Tlachihchihualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release