Chaos Pogo Nechicoltecatl Neixcuitilli ītēchcopa Xudong Zhang and Hao Tan

Tlanāhuatīlli Chaos Pogo Nechicoltecatl Neixcuitilli ītēchcopa Xudong Zhang and Hao Tan cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlanextiliztenoyotl· 2023

Chaos Pogo Nechicoltecatl Neixcuitilli

īpal Xudong Zhang and Hao Tan

Tlanāhuatīlli: Chaos Pogo

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

16,298

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #147863

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Chaos Pogo Nechicoltecatl Neixcuitilli

Wow ce nechicoltecatl neixcuitilli tlachihchiuhtli īpampa Chaos Pogo, ce tlahtōcāyōtl tlapōuhqui ītech ōn calli in oc pillōtl in pōuh. Nēzcayōtl ītech mocuepa in tequani itōca "honey badger" (ōcēlōtl cuauhpiltōntli), yōlqui in mācho pahpatlāhuac in tequitlātōlli tlein tlanextilia tlazohtlaliztli, pillōtl īhuān yōlchicāhualiztli. Ce tzontecomatl pahpatlāhuac in ītzoncal iztac, mātzactli acuahuitl īhuān cuitlapilli tlein neztli, quitemaca in ōn nēzcayōtl huel māchiotl huel ihcuac tlanextli. Īxtelolōhuān chicāhuac tlein tlīlxōchipātic tlanextli tepitzin mixteca, quitema ce tlein temictli āmo momachtia. Ic huel chicāhuac tlachīhualli quitemaca in tlahtōcāyōtl tlacayōtl īhuān yōlō. Nēzcayōtl in mocuīltōnōa ītech nēchicoltecatl, no tlālīloh ītech tlahtōcāyōtl tlanamacōni, quichicāhua in tlazohtlaliztli inhuic mocouhqueh īhuān tlahtōcāyōtl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Chaos Pogo Nechicoltecatl Neixcuitilli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Chaos Pogo Nechicoltecatl Neixcuitilli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Chaos Pogo Nechicoltecatl Neixcuitilli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tōcāitl: Pub IP, Brand Image, Mascot, WOW, Youth
Tlachīhualiztli Māchiyōtl: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Tlanāhuatīlli Nētēcahuilīztli: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Tlatēmōliztli: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Tēyōllālīliztli: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Tēquitl Cāhuitl: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Tēquitl Ōhuitl: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Calpolli Tlācah: Xudong Zhang and Hao Tan