Old Town of Lijiang Tlaixcopinaltin Cencaltin by Ju Jijing

Old Town of Lijiang Tlaixcopinaltin Cencaltin by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2023

Old Town of Lijiang Tlaixcopinaltin Cencaltin

by Ju Jijing

Client: Northeastern University of China

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Verified Award Winner

Verify Award Status for #148128

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Old Town of Lijiang Tlaixcopinaltin Cencaltin

In Huehuecalpan Lijiang ce cencaltin tlaixcopinaltin omochiuh inic monextiz ihuan momalhuiz in itlamatiliz ce huehuecalpolli ompa China. Inin tlaixcopinaltin quinnextiah in tlamantli itech huehuetlamatiliztli, in tlachializtli ompa altepetl ihuan in tlapaltin motlaliah cecen pani ica ce tlahtocayotl tlachihualiztli. Cecen tlaixcopinalli omoicuilo ica vector tepoztlacuiloni ipan 800 huan 800 milimetros ihuan omocopinaltilih ica huel cualli tepoztlacopinaliztli. Inin cencaltin quimotemaquilia in iyolcayo ihuan itlacayotlamatiliz Lijiang ica ce ixtlachializ tlahtolli in quinamiqui in axcan tlanequiliztli. In itlanequiliz yehuatl in ma quimatican in macehualtin in huehuecalpolli itlamatiliz ihuan in imalhuiliz.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Old Town of Lijiang Tlaixcopinaltin Cencaltin ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Old Town of Lijiang Tlaixcopinaltin Cencaltin ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Old Town of Lijiang Tlaixcopinaltin Cencaltin quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022