Sparrow Branding Tequitl Neneuhcayotl by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2023
Sparrow Branding Tequitl Neneuhcayotl
Client: Hiroshi Kurisaki Design
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
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The Design
About Sparrow Branding Tequitl Neneuhcayotl
Sparrow Branding ce tequitl neneuhcayotl mochīuh īpampa ce altepētl tlanahuatiāni tlein tlanextilia īhuān mochīuh ītech Tokyo, tlein mopēhualtih īpan xihuitl 2020. Nin neneuhcayotl quipiya logo, huēyi ixnextilizmeh īhuān āmatl-tequitl. Ce molōtōn, tlein ōmpa hualleh in tocaitl in tequitcalli, monextia īhuān ce ocotl in ītech quimpiya nezcayōtl cuahuitl. Nin nemachtiliztli hualleh īhuān ce tlahtolli in campa ce ocotl quimanahuia ce molōtōn īxpampa nochi tlein tetoliniz. Nelhuayōtl ocomāitl, tlein cencāhualōc ītech ce tlaxōchimanani, īhuān ce nelli ixnexcāyōtl molōtōn ōmomachiyōtīlih, in āmo monequih computadōra tlaixnextilizyōtl. In ixnextiliztlahtōlli chicāhuac īhuān yolic mochīhua, ahmo yamānqui.
The Recognition
About the Mahuizolli A' Design Award Bronse
Sparrow Branding Tequitl Neneuhcayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Sparrow Branding Tequitl Neneuhcayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Sparrow Branding Tequitl Neneuhcayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
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