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Satoro Tlachializtli Citlalpōpōca by Chris Chung

Satoro Tlachializtli Citlalpōpōca by Chris Chung is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tlaixcopinaliztli ihuan Tlaixcopinalpatlaliztli Tlachihchihualiztli Competition Category.


TepoztliTlaixcopinaliztli· 2023

Satoro Tlachializtli Citlalpōpōca

by Chris Chung

Client: RedPeak

Mahuizolli A' Design Award Tepoztli Winner in Tlaixcopinaliztli Category

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Colors

The Design

About Satoro Tlachializtli Citlalpōpōca

Satoro in tlahtōlli: Satoro ce cēmpōhualli īxiptlahyōtl in tepitōn citlalpōpōca, mochīuh īpampa RedPeak. In īxiptlahyōtl mocuīlihqueh in āchtopa in ayamo yāuh in citlalpōpōca īhuīcpa in ilhuicatl, ītech ce tequitl in campa in tlaneztli tlahcuilōlli mochīhua miecpa. In iztac tlaīxcopīnalli quinēxtia in yōllohcopa tlachīhualli in tlanahuatīlli, ihuan in tēntlālīlli quimacah ce tlamachiliztli īhuīcpa in etic ihuan in nēci. In tlanahuatīlli mopatlah īhuīcpa in tepitōn tlanēxtīlli ītech in pitzāhuac tlanahuatīlli ihuan īhuīcpa in patlāhuac ittaliztli ītech in nochi cē tlanahuatīlli. In cualnēxtli ihuan in tlayohualli mopantlantia in tlamachiotl ītech in coztic tepoztli tlanēxtīlli. In tlaīxcopīnalli mochīuh ōme tōnalli ītech Taipei īpampa in tlahcuilōlli ihuan in tlaīxnēxtīlli tequitl.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Satoro Tlachializtli Citlalpōpōca ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Satoro Tlachializtli Citlalpōpōca ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Satoro Tlachializtli Citlalpōpōca quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
Dimensions & Packaging
Produced several works in different sizes for application on different uses.
Tags
Photography, Satellite, Space, Aerospace
Production Technology
Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
Design Challenge
To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
Research
The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
Inspiration
In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
Project Duration
Two-day shooting in Taipei.
Operation Flow
Satellite photography for digital and print applications.
Patents
Copyrights belong to Satoro, 2023.
Team Members
CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung
Image Credits
Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui

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