Not Always Fun Āmatl tlanāhuatilistli by Squared

Not Always Fun Āmatl tlanāhuatilistli by Squared is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Iztacteocuitlatl in Altepetlacayotl Tlachihchihualiztli Competition Category.

IztacteocuitlatlAltepetlacayotl· 2023

Not Always Fun Āmatl tlanāhuatilistli

by Squared

Client: Squared

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Altepetlacayotl Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Āmatl tlanāhuatilistli

Inīn tlanāhuatilistli tequitl quinequi mā mochi tlācatl quimati Harlequin cochiliztli. Inīn cochiliztli quiyāhualoā sistema nervioso autónomo īhuān quitōcāyōtia ahmo cuetlaxtoniliztli īhuān cuetlaxtlachichiliztli cē īxcopa īixayac. In agencia ōquichīuh huēyi īxiptlahcuilōlli in motēca īpan nepantlāliztli in nepapan īxiptilistli Harlequin, inic quixnextia in nepantlayōtl in īxiptilistli camanalōya īhuān in melahuac nemiliztli īca Harlequin cochiliztli, quitōhua monequi ōc huēyi tlamatiztli īhuān ixtlamachiliztli īpan inīn cochiliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Not Always Fun Āmatl tlanāhuatilistli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Not Always Fun Āmatl tlanāhuatilistli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Not Always Fun Āmatl tlanāhuatilistli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared