Tlanāhuatīlli Dragonpass Inezca Tlanextilnemachiyotl ītēchcopa Mtc Brand Consultancy cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2023

Dragonpass Inezca Tlanextilnemachiyotl

īpal Mtc Brand Consultancy

Tlanāhuatīlli: DragonPassCompanyLimited

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

48,542

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #150900

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Dragonpass Inezca Tlanextilnemachiyotl

Dragonpass ce inezca tlanextilnemachiyotl in omochichiuh ipampa ce tlacatiliztli tlen quinmaca tlapalehuiliztli ihuan nenemiliz tequipanoliztli. In yancuic machiyotl quicentlalia in iohhui ce tlamahuizolli cuahuitl ihuan in achto tlahcuilolli D, quichihua ce machiyotl tlen molinia ihuan pano ipan miec tlamantli. In achto chichiltic tlapalli omoscaltilih ica camohpaltic ihuan occequi tlapaltin, ic in nemachiyotl quipia ce yancuic ihuan cualnezqui ixnezcayotl. In tepalehuiani tlahcuilolmachiyomeh quimacah miec tlamantli inic mocuiz nohuiyan. In tlacencahualli ixnezcayotl tlanechicolli quipatla ce huehue machiyotl ihuan quipalehuia inic in tlanextilnemachiyotl moitta cenca nohuiyan cemanahuac.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Dragonpass Inezca Tlanextilnemachiyotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Dragonpass Inezca Tlanextilnemachiyotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Dragonpass Inezca Tlanextilnemachiyotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Tōcāitl: VI reshape, travel, magician, color activation, interactivity
Tlachīhualiztli Māchiyōtl: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Tlanāhuatīlli Nētēcahuilīztli: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Tlatēmōliztli: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Tēyōllālīliztli: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Tēquitl Cāhuitl: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Tēquitl Ōhuitl: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.