Ranger Neztiliztli Tlaixnextiloni by Zhang Weiwei

Ranger Neztiliztli Tlaixnextiloni by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

TepoztliTlacuilolli· 2023

Ranger Neztiliztli Tlaixnextiloni

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category

12,000

Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Neztiliztli Tlaixnextiloni

Ranger in tlaixnextiloni neztiliztli mochīuh īpampa cē calpanoliztli calli in quīnpalēhuia tēlpōchtin nehnenqueh. In neztiliztli quīnnēnehuilia in tēoquichhuah cē "ranger", cē tlācatzintli momachtīlo īpan cuentōs ahmo huel neltic. Cē ranger xāyacatl mocuī ītech tlein ōmpa quīzah in nāhuatlahtōlli tlachīhualiztli, huan cē cēntetl ranger tlatquitl mahmāchiyōtl mochīhua īpan. In mahmāchiyōtl motequitiltia īpan tlatquitl tequitl huan calpanoliztli tlatquitl īpan tlanahnāmiquiliztli tamachihuallōtl, huan noihqui motequitiltia īpan tlamantli in quīntlatlauhtia mocehcēnnamiquizqueh in nehnenqueh. In tlaixnēxtīlli motlālia ika tlepapālōtl tepoztlaxeliuhcayōtl, īca in ixco neztiliztli monēxtia mopatla petlānaliztli ihcuāc quitta cē īpan miac tlanacaztli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Ranger Neztiliztli Tlaixnextiloni ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Ranger Neztiliztli Tlaixnextiloni ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Ranger Neztiliztli Tlaixnextiloni quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.