Sogno Jewelry Design Neltokilizyotl Tlanezcayotl Sistema ītēchcopa Named Co. Creative Agency

Tlanāhuatīlli Sogno Jewelry Design Neltokilizyotl Tlanezcayotl Sistema ītēchcopa Named Co. Creative Agency cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlanextiliztenoyotl· 2023

Sogno Jewelry Design Neltokilizyotl Tlanezcayotl Sistema

īpal Named Co. Creative Agency

Tlanāhuatīlli: Sogno

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlanextiliztenoyotl Tlamantli

31,119

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #151075

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Sogno Jewelry Design Neltokilizyotl Tlanezcayotl Sistema

Sogno Teocuitlatetl Tlayocoyalistli se tlanezcayotl sistema tlen mochiuh para se teocuitlatl tlanamakalistli. In machiotl (logo) hualehua itech xihuitl tlachializtli, ika se coyoniliztli tlen quiilnamiqui se cuauhyollotl huan tlamantli tlen mocuic itech ahuayotl, motlaliaya itech se serif tlahcuiloliztli. In amaxocotl cuahuitl (fig tree) mopanextia quen huey neixcuitilli. Se yahualli mopanextia quen huey tlamantli, quinextia se anillo huan in cetiliztli intzalan ome tlacatl. In tlanezcayotl motlalia itech tlacopinaliztli, tlapaltin, nezcayotl, tlanamacaloni ihcuitlaxtli, in tienda ihtec, ihuan tlanahuatilamoxtin. In yahualli anillo caxitl tlapohuiya quen se xochitl tlen peuhtoc mocueponaltia, ihuan ompoalli-huan-mahtlactli (50) achtopa nescayotl mopatlaco.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Sogno Jewelry Design Neltokilizyotl Tlanezcayotl Sistema ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Sogno Jewelry Design Neltokilizyotl Tlanezcayotl Sistema ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Sogno Jewelry Design Neltokilizyotl Tlanezcayotl Sistema quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tōcāitl: Jewelry, Brand, Package, Identity, Symbol
Tlanāhuatīlli Nētēcahuilīztli: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Tlatēmōliztli: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Tēyōllālīliztli: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Tēquitl Cāhuitl: The project started in October 2020 in Seoul, and finished in March 2021.
Tēquitl Ōhuitl: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Xicpōhua Āmatl Tēmachiyōtīliztli

Tlacōhualli