Geneo Icaltlanextilo Necetiliztli ītēchcopa Belina Zhang

Tlanāhuatīlli Geneo Icaltlanextilo Necetiliztli ītēchcopa Belina Zhang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Bronse īpan Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseCallitic· 2023

Geneo Icaltlanextilo Necetiliztli

īpal Belina Zhang

Tlanāhuatīlli: Shanghai Brander Brand Design., Ltd

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Callitic Tlamantli

14,572

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #151218

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Geneo Icaltlanextilo Necetiliztli

Geneo se icaltlanextilo tlen omochiuh ipampa se tlanamactli tlen mopalehuia ika tlacatl iehuayo, tlen monamictia tepoztlamatiliztli iuan tlen nelhuayotl tlachihualli. In tlaltepantli tlen 280 metros cuadrados quipia atl, xihuitl iuan ihiyotl (oxígeno) quen huey tlachializtli. Campa calaquiztli oncah se atl tlen momolinia iuan tlanextli, se tepantli tlen popoxcayotl (bubble wall), se tepantli tlen ixtlamatiliztli iuan se 5D cinema. In tepantli popoxcayotl huelis mocuepa, iuan tlanextli quinextia occequi xihuitl tlen calaqui. Campa in videos, in tlanextli tlen ilhuicatl iuan in ahuiyaca necetiliztli mopatla ika tlen quipia in video. Cementli tlachihualli iuan terrazzo quitemaca se yancuic iuan achtopa tlachializtli, ihuan nochi in tepantli icuacpolli omochichiuh ika macehualli, mocualtlalih iuan mopetlantia.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Geneo Icaltlanextilo Necetiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Geneo Icaltlanextilo Necetiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Geneo Icaltlanextilo Necetiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Huēyiliztli īhuān Tlacualtepēhualli: Showroom covering 280m²
Tōcāitl: beauty, tech, nature, interior, branding
Tlachīhualiztli Māchiyōtl: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Tlanāhuatīlli Nētēcahuilīztli: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Tlatēmōliztli: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Tēyōllālīliztli: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Tēquitl Cāhuitl: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Tēquitl Ōhuitl: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.