Ecohiny Machiyotiliztli by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlacuilolli· 2024
Ecohiny Machiyotiliztli
Client: Cansu Dagbagli Ferreira
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #152882The Design
About Ecohiny Machiyotiliztli
¿Cuix huel pactiz huan pahuiz ce amatl icuitlapan machiyotl? EcoHiny mochi celiz acatl, FSC machiyomachiotiloni huan cualli tlalticpacnextli. In machiyoixiptli ce xocotzapotl, tlapalehuayotl huan amoxmachiyotl quinextiah in pacoliztli, yoliliztli huan yamanqui yuhcatiliztli in tlahmanalli. Inehnemilistli catca ma chicahualizquiz in machiyotl itech occequintin tiyanquizco ica ce yancuic tlapalnemiliztli. Hueyac xoxoctic-texoctic, nepantlah ica xocotzapotl, maca ce pacoani yuhcatiliztli, no quinextia tlalticpaccualnextli huan huelitilizpiyaliztli. Inihqueh machiyotlahcuilolnemilizmeh motlatoah ica cohuanih tepantli ixachi huan quichihuah ce netlanechicolnemiliztli nepantlah machiyotl huan cohuani.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Ecohiny Machiyotiliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Ecohiny Machiyotiliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Ecohiny Machiyotiliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Dimensions & Packaging
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Tags
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Design Challenge
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Research
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Inspiration
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- Project Duration
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Operation Flow
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
