Tiantai Huangcha Tlahtolmachiyotl Ixneztli ītēchcopa Zhejiang Gongshang University

Tlanāhuatīlli Tiantai Huangcha Tlahtolmachiyotl Ixneztli ītēchcopa Zhejiang Gongshang University cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlacuilolli· 2025

Tiantai Huangcha Tlahtolmachiyotl Ixneztli

īpal Zhejiang Gongshang University

Tlanāhuatīlli: 天台县人民政府

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlacuilolli Tlamantli

84,516

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #152976

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Tiantai Huangcha Tlahtolmachiyotl Ixneztli

Tiantai Huangcha ce tlahtolmachiyotl ixneztli ihuan tlaquimiloliztli tlachihualiztli tlen omochihchiuh ipampa ce coztic xihuitl atl tlen ce tlalnantli. In machiyotl quicentlalia yahualtin ihuan xiuhizhuatl tlachihualiztin ica ce amo ohuih ixcopinaliztli tlahtolli. Ce yahualli quinezcayotia in iyolloh in xihuitl atl. Ome yahualtin quinextiah in innepanoliz in tlacah ihuan in tlalticpacayotl. Yei yahualtin quinezcayotiah icniuhtin tlen motlaliah inahuac ce ahcopechtli ipampa quimomaquiliah xihuitl atl. Ce xihuitl atl axochitl ixcopinalli tlatzintlan quinanquilia in yei yahualtin ihuan quitlamia in machiyotl. In tlaquimiloliztli quitequihuia amo petlani tepalcatl ica tepoztli imatzitzihuan, ihuan in xihuitl atl comitl iyeliz quitoca in iyeliz in machiyotl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Tiantai Huangcha Tlahtolmachiyotl Ixneztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Tiantai Huangcha Tlahtolmachiyotl Ixneztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Tiantai Huangcha Tlahtolmachiyotl Ixneztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Huēyiliztli īhuān Tlacualtepēhualli: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Tōcāitl: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Tlachīhualiztli Māchiyōtl: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Tlanāhuatīlli Nētēcahuilīztli: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Tlatēmōliztli: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Tēyōllālīliztli: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Tēquitl Cāhuitl: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Tēquitl Ōhuitl: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Calpolli Tlācah: Designer：Kan Zhao
Īxiptla Tlanēxtīlli: Designer：Kan Zhao