Jingting Mountain Scenic Area Tocaitl Ihuicpa Tlanechicolli by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2024
Jingting Mountain Scenic Area Tocaitl Ihuicpa Tlanechicolli
by Zhejiang Gongshang University
Client: Anhui · Jingting Mountain Scenic Area
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #152983The Design
About Jingting Mountain Scenic Area Tocaitl Ihuicpa Tlanechicolli
Jingting Tepetl Tlachialoyan yehhuatl in tocaitl tlanechicolli tlachihchiuhtli ipampa cē huey tlachialoyan ihuan cē tlacacauhtli cuauhtlah ompa Anhui, China. In tlanechicolli motzintlallia itech tlanemililli ihuicpa tlaixmatiliztli tlachihchihualiztli ica ixiuhamatl, inic cē nehnemiliztli momachiotia iuhqui in nehnemiliztli itech cē ixiuhamatl ilpitl. In tepetl neci, in tlapechtin caltin, in mixtli yolcehui, in patlani totomeh cuauhtlacatl, ihuan in oncan huiztli tlahuanaliztli iztac ihuan xoxoctic tetzahuatl, nochtin motlaliah itech in machiotlahtolli. Chicoace tlapalehuih machiotl quipalehuia in huey machiotl ihuan huelih motequitiah miac ihuicpa. In tlachihchihualiztli quipatla cē achtopa ixiptlatl tlein zan achitzin quinequia, ihuan cualli monequi ipampa in yancuic tlahcuilolli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Jingting Mountain Scenic Area Tocaitl Ihuicpa Tlanechicolli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Jingting Mountain Scenic Area Tocaitl Ihuicpa Tlanechicolli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Jingting Mountain Scenic Area Tocaitl Ihuicpa Tlanechicolli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- Dimensions & Packaging
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- Tags
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- Production Technology
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- Research
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- Inspiration
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- Project Duration
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
- Team Members
- Designer: Kan Zhao
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