CZBank Youth Speech Contest Tlaixnextilli Neixcuitilli Ninemiliztli Cetilli by Zhejiang Gongshang University

CZBank Youth Speech Contest Tlaixnextilli Neixcuitilli Ninemiliztli Cetilli by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2024

CZBank Youth Speech Contest Tlaixnextilli Neixcuitilli Ninemiliztli Cetilli

by Zhejiang Gongshang University

Client: CZBank

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

13,741

Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Tlaixnextilli Neixcuitilli Ninemiliztli Cetilli

CZBank Telpocayotl Tlahtolli Nehnehcoliztli in tlahtolmachiotl huei neixcuitilli in mochihua ipampa cexiuhtica tlahtolli nehnehcoliztli tlanahuatiltica in CZBank ipampa telpochtin tlahtolque. In inemiliz nehnehcoliztli quitemoa quitqui in tlazcayotl iuhquin nelhuayotl ihuan quichihua yancuic cualli tonalli. In tlaixnextiliztli quinepanoa se tlahtolli mihcapil ihuan cuahuitl inelhuayo ipan yeyi tlanahuatiliztli tlepantli neixcuitilli. Xexeliuhcayotl tlachihualli ihuan iyayo tlachihualli quiteititia in temoliztli tlazcayotl. In neixcuitilli motlaxtlahua ipan tlanahuatiliztli amatlahcuiloli, in tlahtolli campa cah, ihuan tlacpac tlanextiliztli, ic huel monequi ipampa netitlaniloni, nemachiotiliztli axcanpa, ihuan campa nechicoliztli mochihua.

The Recognition

About the Mahuizolli A' Design Award Bronse

CZBank Youth Speech Contest Tlaixnextilli Neixcuitilli Ninemiliztli Cetilli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in CZBank Youth Speech Contest Tlaixnextilli Neixcuitilli Ninemiliztli Cetilli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. CZBank Youth Speech Contest Tlaixnextilli Neixcuitilli Ninemiliztli Cetilli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao