Unicorn Rebrand Ixnezca Tlachializtli ītēchcopa Yating Liu

Tlanāhuatīlli Unicorn Rebrand Ixnezca Tlachializtli ītēchcopa Yating Liu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2024

Unicorn Rebrand Ixnezca Tlachializtli

īpal Yating Liu

Tlanāhuatīlli: Yating Liu

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

11,235

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #154412

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Unicorn Rebrand Ixnezca Tlachializtli

Tlahcuiloani Yating Liu quiyancuiltic in marca ce caltontli-coyoni tlacualli mexicatl ipan Nueva York ipan ce tequitl experimental. In tlahcuilolli quipiya tlapalli cuecueyactimani ihuan insignias inic tlayecoltiz telpopochtin momachtiani. Ipan in logotipo, "Uni" quitocayotia universidad, auh "Corn" quitocayotia Tacos. In unicornio-tema, ahuilnenqui ipan telpopochtli, monamictia ica in marca mochipa semanal quixtia yancuic ahuiyacyotl. In logotipo cualli monamictia in tlahcuilolli motocac gramatica castellano. In tlacualmelahuac noso quipia tlahtolli universidad-tlahtolnacayotl, inic mochihua ce tlachializtli-sistema cecentlalilli ica in yoliztli marca.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Unicorn Rebrand Ixnezca Tlachializtli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Unicorn Rebrand Ixnezca Tlachializtli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Unicorn Rebrand Ixnezca Tlachializtli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Huēyiliztli īhuān Tlacualtepēhualli: Loyalty card 90mm x 54mm
Tōcāitl: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Tlachīhualiztli Māchiyōtl: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Tlanāhuatīlli Nētēcahuilīztli: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Tlatēmōliztli: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Tēyōllālīliztli: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Tēquitl Cāhuitl: The project started in July 2021 and finished in September 2021 in Beijing, China.
Tēquitl Ōhuitl: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.