Hand over Hand Tomāhuiztlahtōlli ītēchcopa Yiwen Zhang

Tlanāhuatīlli Hand over Hand Tomāhuiztlahtōlli ītēchcopa Yiwen Zhang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2024

Hand over Hand Tomāhuiztlahtōlli

īpal Yiwen Zhang

Tlanāhuatīlli: Hand over Hand

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

4,151

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #154975

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Hand over Hand Tomāhuiztlahtōlli

Māitl īpan Māitl in yancuīc tocaitl-neztiliztli tlachīuhtli īpampa in āquin quitemaca cualli temachtiliztli in ohuih momachtīlōni. In neztiliztli quipiya oc ceppa in māitl tlahcuilōlli ihuān āmoxtli in achto mahmachiyōtl inic mopiyaz cencāhuiliztli ihuān yōllōtl. Analogue, yancuīc tlahcuilōlmachiyōtl in quipiya yamānqui coyāhualiztli ihuān chicāhuac tlīltic-īztac neztiliztli, quipalēhuia iuh mahuizzōtl icniuhyōtl ihuān āxcān ahmo tequitl. Yāhualtic ihuān tlahcopetlatl tlateīnīliztli quichīhua nepānōlli neztiliztli in quinēxtia tlālxelōliz ihuān miyec tlācayōtl. In neztiliztli tlālīlo īpan cencāhualtēmpan (social media), tlahcuilōlpāmpan (web pages), tlahcuilōlāmoxtli (eBooks), calnāhuac tēixnēxtīlli, āmatlahcuilōlli, tlaquimilōlli ihuān tequitl-āmatlahcuilōltōntli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Hand over Hand Tomāhuiztlahtōlli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Hand over Hand Tomāhuiztlahtōlli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Hand over Hand Tomāhuiztlahtōlli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Huēyiliztli īhuān Tlacualtepēhualli: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tōcāitl: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Tlachīhualiztli Māchiyōtl: Adobe Creative Suite, Figma as the main development tool for this project.
Tlanāhuatīlli Nētēcahuilīztli: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Tlatēmōliztli: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Tēyōllālīliztli: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Tēquitl Cāhuitl: The project started in July 2023 and finished in Sep 2023, in New York.
Tēquitl Ōhuitl: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Calpolli Tlācah: Yiwen Zhang - Creative Director, Brand Designer, Content Creator