Gua Gua Xing Qiu Tlaixnextiliztli Ihuicalnextil ītēchcopa Sxdesign

Tlanāhuatīlli Gua Gua Xing Qiu Tlaixnextiliztli Ihuicalnextil ītēchcopa Sxdesign cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Tepoztli īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlacuilolli· 2024

Gua Gua Xing Qiu Tlaixnextiliztli Ihuicalnextil

īpal Sxdesign

Tlanāhuatīlli: Guangxi Welfare Lottery Issue Center

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlacuilolli Tlamantli

13,533

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #155947

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Gua Gua Xing Qiu Tlaixnextiliztli Ihuicalnextil

Amoxtlahtolli: Gua Gua Xing Qiu ye se tlaixnextiliztli ihuicalnextil tlachihchiuhtli inic tlanamactli ihuan pahpaquiliztli tlahtlacoltin ipan China. In tlahcuiloltlazohtlaliztli quitepitonaltia in tlahcuilolmecayotl ihuan quiyectlalia in ixquich tlahcuiloltlazohtlaliztli sino, ic in tlapohualiztli mocahua tlen huel momati ihuan cequi ihcuac motta cualli mopilhuiya se pactli. In tlaixnextiliztli quihuica in tlamachiliztli tlamachtli tlahcuiloltin ihuan quineltoca in tlanahnamiquiliztli tlen tepitzin ipan se amatl tlahtlacoltin, quen se tlapatiliztli tlen quineltoca amo cencah nezticayotl. Ipan tlahcuiloliztli mocahua cualli techniyotl ipan tepozamatl tlen huel occeppa mochihua. In ixquich tlaixnextiliztli ihcuac quinextilia se cemanahuatl tlahtlacoltin tlen pactli inic in pipiltontin momachtia tlaixnextiliztin.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Gua Gua Xing Qiu Tlaixnextiliztli Ihuicalnextil ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Gua Gua Xing Qiu Tlaixnextiliztli Ihuicalnextil ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Gua Gua Xing Qiu Tlaixnextiliztli Ihuicalnextil quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Huēyiliztli īhuān Tlacualtepēhualli: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Tōcāitl: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Tlachīhualiztli Māchiyōtl: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Tlanāhuatīlli Nētēcahuilīztli: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Tlatēmōliztli: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Tēyōllālīliztli: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Tēquitl Cāhuitl: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Tēquitl Ōhuitl: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Calpolli Tlācah: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu