Multi Pocket Shorts Europe Tlaloanicueitl by Masafumi Nakada - Mizuno Corporation

Multi Pocket Shorts Europe Tlaloanicueitl by Masafumi Nakada - Mizuno Corporation is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Tepoztli in Ollamaliztli Tlachihualli, Chicahualiztequitilli ihuan Ahuiltiliztli Tequitilli Tlachihchihualiztli Competition Category.

TepoztliOllamaliztli Tlachihualli· 2024

Multi Pocket Shorts Europe Tlaloanicueitl

by Masafumi Nakada - Mizuno Corporation

Client: Mizuno Corporation

Mahuizolli A' Design Award Tepoztli Winner in Ollamaliztli Tlachihualli Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Multi Pocket Shorts Europe Tlaloanicueitl

Mochi ipampa momotlaloaliztli ipan ce cueitl; ce tlaloanicueitl chiuhqui ipampa tlaloanime, aquihque quiquih íntepoztlahtol, tlapoalolli, tomin, amacoxtli, chicaualiztlamalacatl, tlacualamatl ihuan oc cequi. Quipia ce 360 grados xiquipilli motlalih ipan cuitlatzintli. Ce yancuic chihchihualiztli ipampa tlatlacaliztli ihuan amo molinihtih tlen onca ipan xiquipilli. Onca ce patentayotl xiquipilli ipan matlalli ipampa motlatlacalih tlen hueyi tlapanahuia. In chihchiuhqueh nequih quichihuazqueh ce yancuic nemachiyotl tlaloanicueitl ica nin texexeliliztli itech ce tlaloani itlachializtli.

The Recognition

About the Mahuizolli A' Design Award Tepoztli

Multi Pocket Shorts Europe Tlaloanicueitl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Multi Pocket Shorts Europe Tlaloanicueitl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Multi Pocket Shorts Europe Tlaloanicueitl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: -EVERYTHING FOR YOUR RUN IN ONE SHORTS-

A running shorts developed for runners who carry smartphone, keys, coins, cards, energy gels, snack bars and more.
Equipped with 360 degree stretch fabric pocket around the hip. An original elaborate design for storage and to prevent items from shaking inside the pocket.
There is a patented zip pocket inside the mesh to store your important items.
We aim to make NEW STANDARD OF RUNNING SHORTS with this PROBLEM SOLUTION FROM A RUNNER'S PERSPECTIVE.
Dimensions & Packaging: This product is made from at least 50% recycled polyester fibres.
MATERIAL(Body 88%Polyester, 12%Elastane)(Waist 84%Polyester, 16%Elastane)(Mesh pocket 77%Polyester, 23%Elastane)
SIZE(S, M, L, XL, XXL)
MEASUREMENT of M(Rise Length 25.8cm)(Inside Leg Length 15.5cm)(Waist 69.0cm)(Bottom Width 30.5cm)
Tags: Multi Pocket Shorts
Production Technology: We decided that an approach to update the side pockets that are commonly used will not solve the runner's problem. By putting pockets all around the hip, we aimed to build storage and stability of items.
The pockets are equipped around the hip where you least feel the items shaking. You can utilize the 360 degree with the updated storage ability.
Design Challenge: The development of this running shorts was made by paying close attention to how it looks when runners wear it. We aimed for a pocket design that would hide under jackets and t-shirts so that the 360 degree pocket would not stand out.
Research: We made depth interview with more than 100 runners in 4 countries. Italy and France as leaders of trend, Japan and Thailand as leaders of global warming. 95% run with at least 1 item. 65% run with key(No.1) and 50% run with smartphone(No.2).
These are the details of what they said. -I have many belongings during the run. Number of pocket and size of pocket are not enough. -If I put smartphone in the side pocket of running shorts, it's bounding during the run and so uncomfortable.
Inspiration: Focused on the running characteristic of MOVING WITH ITEMS IN POCKETS. Since not many sports are played with ITEMS IN POCKETS, each sports brand has not deeply investigated in the development of it.

As a result of hearing runner's opinions, we found out that runners feel stressed with NOT HAVING ENOUGH SPACE TO CARRY ITEMS or ITEMS SHAKING IN POCKETS.

Considering GLOBAL WARMING and ADVANCE OF TECHNOLOGY, runners who run with their drinks and smartphones will increase.
Project Duration: This Multi Pocket Shorts Europe is ver.2 of Multi Pocket Shorts series.
In 2018, we launched Multi Pocket Shorts ver.1 in Japan. We are currently expanding the recognition of ver.1 as a RUNNING SHORTS THAT SOLD EVERY 80 SECONDS. Ver.1 also got 2022 GOOD DESIGN AWARD in Japan as attached link.
In Feb 2024, we will launch ver.2 in Europe which is Multi Pocket Shorts Europe.
To adjust to European market, it has below specialities which ver.1 didn't have.
Multi Pocket Shorts Europe is made from recycled polyester fibres. And it has zip pocket and inner brief which were requested by European runners.
Operation Flow: -It is built to suppress the movement of items by reducing the unnecessary space in pockets. The 360 degree pockets are divided into 7 different sizes so runners can choose which pocket to use depending on the size of their belongings. By using stretch fabric on the pockets, it is designed to change shape according to the size of items.
-It is built to suppress the shake by attaching items inside pockets closely to the body. The pocket is made with a slightly tight silhouette, but by adopting a stretch fabric, runners can wear it by stretching the fabric.
Patents: PATENT of zip pocket in stretch mesh pocket
No.(7107990)
Holder(Mizuno Corporation)
Year(2022)
Jurisdiction(Japan)
Image Credits: Mizuno Corporation