Hone Tlapechco by Pablo Vidiella is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Caltlapechtli Tlachihchihualiztli Competition Category.

IztacteocuitlatlCaltlapechtli· 2024

Hone Tlapechco

by Pablo Vidiella

Client: Nama-d Studio

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Caltlapechtli Category

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Verified Award Winner

Verify Award Status for #157738

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Colors

The Design

About Hone Tlapechco

In Hone tlapechco ce yectli tlachihualoni ahmo polihuiz ihuan tlazohtlahchihualli, yoliliztli ixiptlayo ipan quittoc, yancuic ihtoa ce huehueh tlapechco ica ce nemiliztli tlapatlaliztli in cuahuitl itonal. Ica nican, in chipahuac cuahuitl mochihua iuhquin elástico nemiliztica. Ica nican, in quimama tepoztin momatlactiah quitzomah in nepantlah tlaltin, quinamacah olini in mochi ihuan quipalehuiah in tlamamamaliztli. In tequitl ca quiyectenehua in yolcayotl de in tlachihualoni, inemilistli ihuan quitlanextilia in chicahualiztli de itexyo ica in amatlahtic ihuan yoltic tepiton calaquia ica tlalli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Hone Tlapechco ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Hone Tlapechco ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Hone Tlapechco quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hone shelf is a magnetic and timeless design which arises as a reinterpretation of a conventional shelf through a conceptual transformation of the physical properties of the material. By doing so, the wood becomes conceptually elastic. The vertical supports stretch outwards to isolate the horizontal planes, strengthening the joints, providing and promoting load transmission and thickness optimization, giving fluidity and movement to the piece.
Dimensions & Packaging: Width 1400mm x Depth 480mm x Height 1920mm
Tags: Shelf, wood, furniture, modern, minimalist, luxury, design
Production Technology: Hone Shelf is manufactured and tested using CNC technology and wood craftsmanship. Hone Shelf is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources.
Design Challenge: I found specially challenging to achieve an organic, beautiful and eye-catching piece of furniture through its complex manufacturing process. It needs to be magnetic to the viewer. Technically, the great challenge was to model and CNC cut the wooden pieces with such a complex geometry.
Research: When facing Hone Shelf, I had nature and living forms as a reference and inspiration. The creative process consists of trying to emulate this evolutionary natural process through natural materials and give a function to it, in this case a side table. This experimental phase is developed through direct transformation exercises using everyday simple material such as plasticine or paper, and tools such as drawing and 3D software. Once the model is created, a prototype is manufactured and tested using CNC technology and wood craftsmanship.
Inspiration: When facing Hone Shelf, I have nature and living forms as a reference and inspiration. Every curve and surface present in nature has a biological explanation related to a certain function over time, and these evolutionary transformations are my source of inspiration to create Hone Shelf. The creative process consists of trying to emulate this natural process through natural materials and give a function to it, in this case a bookshelf.
Project Duration: The project started in October 2023 and finished in November 2023 in Madrid.
Operation Flow: Hone Shelf interacts with the observer in a natural way. The human eye is more used to curved lines and surfaces, they have always been present in nature, they surround us. That instinct lingers in our animal subconscious, and the soft, natural forms give us pleasure and tranquility. Its attractive shape, together with the warmth of the material, makes the user to come closer, touch it, sit next to it.