751 International Design Festival Tlaixpantiliztli by Di Lu is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2024
751 International Design Festival Tlaixpantiliztli
by Di Lu
Client: Di Lu
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #158361The Design
About 751 International Design Festival Tlaixpantiliztli
Beijing 751 Cemanahuac Tlachihchihualiztli Tonalxihuitl ixmachiyotl motlalia huehuetiliztli ihuan yancuiliztli, motequipanoa geometría ihuan chicahuac tlapalnemiliztli inic quinelhuayotiznequi nepapan tlacah. Quipanoltiznequi cahuitl tlahtlacolli ihuan cualnezqui nepantiliztli, tlachihualiztli tlaneztilia culturalnemiliztli tlahtoltin ipan mochihuanih tlanahuatiliztli ihuan digital-tlamantli tlachihchihualiztli nepantiliztli. Inon ohtli chihua ce ixmachiyotl chicahuac ixmati, tlaneztilia ilhuitl itema, tlaneztilia tlachihchihualiztli ichicahuayo inic quinahuatiznequi huehue ihuan mochihuazqui.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
751 International Design Festival Tlaixpantiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in 751 International Design Festival Tlaixpantiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. 751 International Design Festival Tlaixpantiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Beijing 751 International Design Festival's identity uses gravity as a metaphor for heritage, blending blue, grey, and pink to symbolize continuity. Geometric shapes and color gradients emphasize themes of return and innovation, making it visually compelling and symbolically rich. This design uniquely combines aesthetic appeal with cultural insight, creating a memorable and meaningful identity.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Design Festival, Poster, Visual Design, Digital Design, Beijing, Visual System
- Production Technology
- The 2023 Beijing 751 International Design Week showcased a unique interactive circular invitation that dynamically unveils event specifics upon rotation, promoting hands-on interaction. This tactile feature, crafted using precision die-cutting techniques and durable materials, reinforces the festival's integration of simplicity, functionality, and user-oriented design principles. It serves as a prime example of our methodology, aimed at crafting accessible and compelling design encounters that align with the festival's ethos of innovation.
- Design Challenge
- The primary challenge during the Beijing 751 International Design Week revolved around crafting a visual identity that resonated with both the general public and professional designers. Striking a delicate balance between broad appeal and professional depth necessitated a nuanced approach to aesthetics and thematic representation. We faced the pressure of tight deadlines, requiring rapid yet thoughtful design refinements. Internally, we carefully weighed historical and social contexts to ensure our designs paid homage to cultural heritage while maintaining contemporary relevance. Externally, we negotiated production capabilities and leveraged technological advancements to actualize our vision within the practical constraints of available resources. Overcoming these hurdles entailed a collaborative, iterative process that demanded considerable time and creative energy.
- Research
- For the 2023 Beijing 751 International Design Week, our research was methodologically diverse and aimed at seamlessly integrating design with cultural heritage. Our objective was to delve into the role of design as a bridge between the past and the present. Employing a combination of historical analysis and contemporary design trends, we conducted archival research, case studies, and design prototyping. Tools such as Adobe Illustrator and Photoshop were instrumental in visualizing our findings. Collaborating with designers, cultural experts, and the community provided us with a comprehensive perspective. The results underscored a strong inclination towards designs that articulate cultural narratives, leading us to adopt a theme inspired by gravity. These insights significantly influenced the festival's approach, highlighting the pivotal role of design in the preservation of societal heritage and urging businesses to recognize the historical significance of design.
- Inspiration
- The theme for the Beijing 751 International Design Festival, inspired by gravity, symbolizes the pull of heritage and the push towards innovation. Research in color theory and geometric symbolism shaped a visual identity that bridges design's past and future. This concept aims to engage and reflect on the enduring impact of culture on design evolution, encapsulating the cyclical nature of innovation within a timeless narrative.
- Project Duration
- The project was exhibited in Beijing from September 27, 2023, to October 6, 2023.
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