Yanzhou IP Design Ixiptlayotl by Pan Shurui is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2024
Yanzhou IP Design Ixiptlayotl
by Pan Shurui
Client: Northeastern University of China
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #158551The Design
About Yanzhou IP Design Ixiptlayotl
Yanzhou IP Design se centetl ixiptlayotl tlachihualli para Yanzhou Huehcauh Altepetl, cē huehcauh tlalli itech Zhejiang Tlahtocayotl, Chinatlan. In ixiptlayotl quicuepa in tlaltepactli tlamantiliztli ītech cē tlacayotl tlen tlachialoni neztica. In tlachializtli quiteititia in nepapan calli ītech tlaltepactli īhuan macehualtin nemiliztli īca tlapalli tlamamalhuiloni īhuan cē yolyamanic ihyotl. Nochi in tlachihualli omochīuh īca tlachihualiztli tlamachtiloni technpōhualli ītech 3600 īhuan 3600 pixeles īhuan 300 dpi. In tlanequiliztli ye quiteititia in huehcauh altepetl tlamantiliztli īca cē neztiliztli tlen quinamiqui in āxcān tlamahuizohtiliztli īhuan quipalehuia īn tlapiyaliztli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Yanzhou IP Design Ixiptlayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Yanzhou IP Design Ixiptlayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Yanzhou IP Design Ixiptlayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
- Dimensions & Packaging
- 3600 x 3600 pixels, 300dpi, RGB.
- Tags
- IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
- Production Technology
- The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
- Inspiration
- By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
- Project Duration
- The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
- Image Credits
- Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.
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