Atb Tocaitl Tlaneltoquilli by Chushan Design is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2024
Atb Tocaitl Tlaneltoquilli
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #159833The Design
About Atb Tocaitl Tlaneltoquilli
Amoxtlahtolli: Atb ce tocaitl tlaneltoquilli tlachihchiuhtli ipampa se tlachihchiuhqui in tlapacholoni tepoztli, tehtlacuiloni tepoztli ihuan tepacholoni caxitl. In tlanextilli tlein tlahtlaliloc ce achi tepitzin gorilla, in ixayac inemachiliz ic quichihua tlahcuiloli T, in quineltoca in tlanextiliztli tepoztlamatiliztli. In gorilla nezcayotl quihtoznequi chicahualiztli ihuan yolcehuiliztli, ihuan in ilhuicac ihuan yancuic tonalli tlamantli quihtoznequi in tepoztlamatiliztli tlaneltoquiliztli. In tocaitl tlachihchiuhtli ic tlaquenehuayotl ohtlatolli. Ome gorilla nezcayotl huelli monechicoa, ihuan inneixcuitiliz huelli mopatla, ic in tlaneltoquilli huelli monechicoa ipan miec tlamachiotl ihuan tlanahuatilli.
The Recognition
About the Mahuizolli A' Design Award Bronse
Atb Tocaitl Tlaneltoquilli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Atb Tocaitl Tlaneltoquilli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Atb Tocaitl Tlaneltoquilli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand design, logo design, brand identity, fashion brand, geometric art, IP
- Production Technology
- Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience. - Research
- ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
- Inspiration
- Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
- Project Duration
- The project commenced in June 2023 in Shenzhen and was successfully completed in December
- Operation Flow
- By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
- Team Members
- Yin Peng
Li Linlin
Liu Xingyu - Image Credits
- Chushan Design
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