Florist Wim Van Assem Yancuic Ixiptlayotl by Rebrandt

Florist Wim Van Assem Yancuic Ixiptlayotl by Rebrandt is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2024

Florist Wim Van Assem Yancuic Ixiptlayotl

by Rebrandt

Client: Rebrandt®

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Florist Wim Van Assem Yancuic Ixiptlayotl

In tlachihchihqueh oquichihqueh ce yancuic ixiptlayotl ipan Wim van Assem, ce mahuiztic xochimacac North Holland, ipan imacehuililizpan 40 xihuitl. In tlanemiliz catca ce ixiptlayotl tlein quinextiz iyolpaccayotl cualli, yancuic, itequiuh xochitl chicahuac. In yancuic chichihualiztli onoc ipan in hueyhuey tlachialoni in huehueh calli cencah mahuiztic, ica mecaolinaliztli tlein quinextihtoc Van Assem iyoliz chicahuac ihuan yocoxcayotl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Florist Wim Van Assem Yancuic Ixiptlayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Florist Wim Van Assem Yancuic Ixiptlayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Florist Wim Van Assem Yancuic Ixiptlayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Dimensions & Packaging: 4 Shopping windows 150cm by 250cm
Tags: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Production Technology: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Design Challenge: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Research: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiration: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Project Duration: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Operation Flow: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patents: All rights Rebrandt 2024
Team Members: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Image Credits: Photography: Keesnan Dogger