Xuannao Master Cha Tlanextilistli itech tlahtolmachiyotl by Chushan Design is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlacuilolli· 2024
Xuannao Master Cha Tlanextilistli itech tlahtolmachiyotl
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #160263The Design
About Xuannao Master Cha Tlanextilistli itech tlahtolmachiyotl
Xuannao Master Cha se tlahtolmachiyotl tlanextilistli tlen omochihchiuh ipampa se china xochiatl posonqui tlanamacayotl. In machiyotl quinextia se panda tlen quichihua Qi Gong china neyolchicahualiztli itzintlan in tlahcuilolli Qi, tlen omoihcuilo ica chichiltic-costic tlahcuilolyotl tlen tlanextia. In panda, itoca Da Qi Xia, quipia se mahuiztic ixayac ihuan quinextia yolchicahualiztli ihuan se yolpaquiliztli tlen yoltoc. Inin cualnezcayotl mopohua ihuan in posonallotl tlen oncah ipan xochiatl. In tlahcuilolyotl ihuan in panda quinelhuayotia in tlanamacayotl ipan Tonatiuh Iquizayan tlamatiliztli ihuan quichihua in tlailli ma quiximatican in nican tlacah tlen quicoah. In machiyotl ahmo quipia san ce ixquich, ic yehuatl imotlaliliz ihuan iueyica huel mopatla ipan cecen tequitl campa motequitiltia.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Xuannao Master Cha Tlanextilistli itech tlahtolmachiyotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Xuannao Master Cha Tlanextilistli itech tlahtolmachiyotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Xuannao Master Cha Tlanextilistli itech tlahtolmachiyotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Production Technology
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Research
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Inspiration
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Project Duration
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Operation Flow
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Team Members
- Yin Peng
Li Linlin
Liu Xingyu - Image Credits
- Chushan Design
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