Cozticteocuitlatl Tlacuilolli · 2024
Dotline Tequipanōayan Īxiptlayōtl
- Mahuizolli A' Design Award Cozticteocuitlatl 2024 in Tlacuilolli
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Tequipanōayan Īxiptlayōtl
Inīn īxiptlayōtl nepantlāliz pēhua īca cē chicāhuac tequitl tlāliliz īhuān tequipanōyan tlachiyaliztli — Social Heroes, ītech tlaihiyōhuiliztli in tlachiyaliztli īmīxpan īntlacohuānīhuān, īntequitīnīhuān īhuān ītlayelīzqueh, īhuān mochīntīn tlācah īpan inīn tequitl. Dotline quittah mochīntīn tequitīni āquihqueh palehuiah īpan cē tlācatl ītonalnēmiliz quemeh yaotzitzintīn. In machiyōtl cē tlahcuilōlli īxiptlayōtl cē yaoquizqui quitzatzacua cē tilmahtli īhuān nemi īxpan, tlāliloh ītech in machiyōmeh, D ītech "dots" + L ītech "line." Quemeh Dotline quitlanamaca chicōme tequitl nepapantlahtōlli, in machiyōmeh huāllazceh īca cē tlapalli nepantlāliz chicōme tlapaltin tēch quinēzcayōtiah cē tequitl nepapantlahtōl tlahcuilōh īca in yancuīc machiyōtl tlahcuilōlli.
About the Mahuizolli A' Design Award Cozticteocuitlatl
Dotline Tequipanōayan Īxiptlayōtl ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Dotline Tequipanōayan Īxiptlayōtl quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Dotline Tequipanōayan Īxiptlayōtl quiyolchicahua ihuan quipaquiltia in tlacah.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
