Inmyes Tocaitl Tlaixnextiliztli by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 Mahuizolli A' Design Award Tepoztli in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlacuilolli· 2024
Inmyes Tocaitl Tlaixnextiliztli
by Chungsheng Chen and Jinhe Wang
Client: Tainan University of Technology/Product Design Department
Mahuizolli A' Design Award Tepoztli Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #161001The Design
About Inmyes Tocaitl Tlaixnextiliztli
Amoxtlahtolli: Inmyes ce tocaitl tlaixnextiliztli tlachihchiuhtli īpampa cē tlanamacaloyan tlachializpōpōtl. In tocaitl huītz īca in tlahtōlli "in my eyes" īhuan quinēxtia in tlālnamiquiliztli quēnin quittaz in cemānāhuatl īca cē teixpampa tlanemiliztli. In achtopa tlahcuilōlmachiyōtl tepitōn quinēxtia cē cencah huēyi īhuan yōllōcōpa tlanepantiliztli īca cē huēl cē tlanamactli. In tlahcuilōlmachiyōtl "M" tlachihchiuhtli quēnin cē māmalhuiliztli, cē neltoquiliztli tlamachiyōtl īnepantlah in tocaitl īhuan ītlanamacahuān. In machiyōtl tlālpōhualli motequiuhtia īpan tlachializpōpōtl tlapechtin, tequitl āmatl, tlaquimilōlli, tlahcuilōlpāmitl īhuan cencah tequitiliztli tlanahuatīlli. Tlapālli mocāhua īca RGB, CMYK īhuan Pantone īnic cē cē cencah nēnepanolli tlaixnēxtīliztli īpan nochi tlahcuilōlōcān.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Inmyes Tocaitl Tlaixnextiliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Inmyes Tocaitl Tlaixnextiliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Inmyes Tocaitl Tlaixnextiliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Dimensions & Packaging
- Minimum height of the logo: 4 mm
- Tags
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Production Technology
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Design Challenge
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Research
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inspiration
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Project Duration
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Operation Flow
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Team Members
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Image Credits
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
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