No Excuse Cruzamoxtli by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Tepoztli in Altepetlacayotl Tlachihchihualiztli Competition Category.
TepoztliAltepetlacayotl· 2025
No Excuse Cruzamoxtli
Client: ABC Design Communication
Mahuizolli A' Design Award Tepoztli Winner in Altepetlacayotl Category
Verified Award Winner
Verify Award Status for #164278The Design
About No Excuse Cruzamoxtli
Inīn cruzamoxtli īchīhualiztli ca cē chicāhuac īhuan yancuīc tēquipanōlli pampa tlamatiliztli huan tēquitl quintemachtia. Īnepantlatequiliztli, chicāhuac tlachīyalōtl īhuan chicāhuaqueh tlapohualiztli cualli quinextīlia in ahuelicāya īpan in tlamantli. Pampa tlahtlanītia in tlācah īpan incēl īhuan tēquitl quinmachtia, mochihua cē tlapatlaliztli tēpalēhuani, chicāhualizpalēhuia in tlācah pampa mochīhuazqueh nāhualtequitqueh īpan cihuah īmopiyaliztli īhuan cepancāyōtl.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
No Excuse Cruzamoxtli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in No Excuse Cruzamoxtli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. No Excuse Cruzamoxtli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
- Dimensions & Packaging
- Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
- Tags
- noexcuse, women, violence, abcdesign, brochure, awareness, social
- Production Technology
- The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
- Design Challenge
- The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
- Research
- The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
- Inspiration
- The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
- Project Duration
- The project started in July 2024 in Athens and finished in September 2024 in Athens.
- Operation Flow
- The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
- Team Members
- Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis
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