Meet in Arcadia Nēci Tocāyōtl Ītech Tlaneltokīlli ītēchcopa Xiaoming Meng and Xueke Fang

Tlanāhuatīlli Meet in Arcadia Nēci Tocāyōtl Ītech Tlaneltokīlli ītēchcopa Xiaoming Meng and Xueke Fang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlacuilolli· 2025

Meet in Arcadia Nēci Tocāyōtl Ītech Tlaneltokīlli

īpal Xiaoming Meng and Xueke Fang

Tlanāhuatīlli: China Social Entrepreneur Foundation

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli

11,774

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #164726

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Meet in Arcadia Nēci Tocāyōtl Ītech Tlaneltokīlli

Meet in Arcadia mahuīztic tlaixnēxtīlli nechicholli ītech tlachīhualli īpan mācēhual tepētl Longtang, Guizhou, China, tlen mochīhua inic yancuīcān quiyōllāliā īn nemiliztli tlālticpac chāneh. Ōnēxtīlōc ītech tlahtōlmachiotl chīnēcatl tlen quihtōznequi "cualtzin". Cualli ōmomachiyōtīlōh in tlālmilpan tlen tepēyōc, ica yancuīc netlatlālīliztli, zan achi tepitōn. Impan in millah, cah calli ītech chāneh Miao, ihuān mocetiliah īhuān machiyōtl huel īpan pantli, huel cē pantli mocuepa calīxcuāc. Nechicholli quipalēhuiā netlaquehtīlli mācēhual tlaneltokīlli īhuīc netēmachtīlli tlanēmiliztli. Tlacencāhualli motēmoa quinēxtīzqueh in tlālnāntli tlamanitiliztli īhuān quinpalēhuīz in chānehqueh ma monelochīhuah īpan tlaneltokīlli nechicholli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Meet in Arcadia Nēci Tocāyōtl Ītech Tlaneltokīlli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Meet in Arcadia Nēci Tocāyōtl Ītech Tlaneltokīlli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Meet in Arcadia Nēci Tocāyōtl Ītech Tlaneltokīlli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Huēyiliztli īhuān Tlacualtepēhualli: Height 594mm x Width 420mm
Tōcāitl: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Tlachīhualiztli Māchiyōtl: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Tlanāhuatīlli Nētēcahuilīztli: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Tlatēmōliztli: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Tēyōllālīliztli: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Tēquitl Cāhuitl: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Tēquitl Ōhuitl: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patentēmeh: Logo (2022) China Social Entrepreneur Foundation
Calpolli Tlācah: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Īxiptla Tlanēxtīlli: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]