Kaorium Ahuiyactli Iximachiliztepozcayotl ītēchcopa Toshiharu Kurisu - Scentmatic

Tlanāhuatīlli Kaorium Ahuiyactli Iximachiliztepozcayotl ītēchcopa Toshiharu Kurisu - Scentmatic cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaixnamiquiliztli, Nenonotzaliztli ihuan Tlatequipanoliznemiliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaixnamiquiliztli· 2025

Kaorium Ahuiyactli Iximachiliztepozcayotl

īpal Toshiharu Kurisu - Scentmatic

Tlanāhuatīlli: Scentmatic Inc.

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaixnamiquiliztli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #166218

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Kaorium Ahuiyactli Iximachiliztepozcayotl

Ini nepanotlacaquiliztica machiyotlalpan quitlalia ce yancuic ohtli inic iximachiznequih ihuan mopaquia ipan ahuiyanime ipan nepanoliztli ahuiyactli ihuan tlatolli. Moquichtica in AI tlamachiliztepozcayotl Kaorium, aquin tlaixitilia in iyollo ahuiyanime, tequitqueh huelitih tlacalaquih ipan intonal tlaixmachtiliztli ahuiyanime ihuan quitemoh tlahtolli aquin mocencahuah ipan imixmachyo. Ini quinmacatiuh inic quiximatih ahuiyanime aquin chicahuac mopatlatiuh ipan intonal yollotlamatiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Kaorium Ahuiyactli Iximachiliztepozcayotl ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Kaorium Ahuiyactli Iximachiliztepozcayotl ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Kaorium Ahuiyactli Iximachiliztepozcayotl quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Huēyiliztli īhuān Tlacualtepēhualli: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Tōcāitl: Kaorium, AI, fragrance, signage, device
Tlachīhualiztli Māchiyōtl: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Tlanāhuatīlli Nētēcahuilīztli: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Tlatēmōliztli: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Tēyōllālīliztli: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Tēquitl Cāhuitl: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Tēquitl Ōhuitl: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patentēmeh: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Calpolli Tlācah: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Īxiptla Tlanēxtīlli: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.