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Miniso Land Tlanamacoyān by Xiang Li
Miniso Land Tlanamacoyān by Xiang Li
Miniso Land Tlanamacoyān by Xiang Li
Miniso Land Tlanamacoyān by Xiang Li
Miniso Land Tlanamacoyān by Xiang Li

Cozticteocuitlatl Callitic · 2025

Miniso Land Tlanamacoyān

by Xiang Li

  • Mahuizolli A' Design Award Cozticteocuitlatl 2025 in Callitic
  • Estimated Number of Design Views: 132,965
  • Verification code 51625DFD6F · Verify this award
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About Miniso Land Tlanamacoyān

Īpan yēyi tlatzintlan Miniso Land, oncān chicuacē huēyi tlamanalli īhuān mahtlācpohualon-chico nepapan tlaīxiptlayōtl tlanamacōni tlaīxmachōcāyōmeh. Tlatequipāncāuh quimocentilia nepapan tlācatiliztli īhuān calli nepapan tlaneltīlizcalli īca, mocāhua aocmo īxquichcāyōtl tlacoāni tlanamacōni. Īhuīc ichtacatlanamacoyān yuhqui xochipāltic pōchtli, cenyeliz-tlamanalli īca mochīntīn tlachiyaliztli, yōlcameh īhuān āhuiyactli tlamanalli īca yōlilistlachiāliztli, īhuān yamanquitlamanalli yuhqui calaquih tzohtzomatlahtōlco.

About the Mahuizolli A' Design Award Cozticteocuitlatl

Miniso Land Tlanamacoyān ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Miniso Land Tlanamacoyān quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Miniso Land Tlanamacoyān quiyolchicahua ihuan quipaquiltia in tlacah.

Press Kit

Unique Properties
Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags
interior retail
Design Challenge
Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration
The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration
Shanghai, China
Image Credits
Photograph丨SFAP

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