Taniroku Saka Tlaxcalnecuhtli Namacayan by Akitoshi Imafuku

Taniroku Saka Tlaxcalnecuhtli Namacayan by Akitoshi Imafuku is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Bronse in Callitic Tlacauhtli ihuan Tlanextilizpan Tlachihchihualiztli Competition Category.

BronseCallitic· 2025

Taniroku Saka Tlaxcalnecuhtli Namacayan

by Akitoshi Imafuku

Mahuizolli A' Design Award Bronse Winner in Callitic Category

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Verified Award Winner

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Colors

The Design

About Taniroku Saka Tlaxcalnecuhtli Namacayan

Taniroku Saka quitlania miectin necuhtli tlacualtin inic mochihuaz atoli cahuitl. In tlachihchihualistli tlanemiliztli ipan mixtli atentli tepetl icpac, omochiuh ica machiliztli ipan cualli yectli nemiliztli huan cecec iyolloaliztli intla moatoz huan mocuaz necuhtli ica mixtlapani. In namacayan onoc tepetontli itoca Tepetl Sanada pampa ce yaotequihua tlatoani Sanada oquichiuh ce caltepantli oncan. In tepetontli zan tepecton, ayamo huei inic mitoz tepetl. Zan oc tepetl icpac ca, ihuan in tlachihqueh oquipehualteque in tlanexiltli huan oquichiuhque in tlanemiliztli.

The Recognition

About the Mahuizolli A' Design Award Bronse

Taniroku Saka Tlaxcalnecuhtli Namacayan ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Taniroku Saka Tlaxcalnecuhtli Namacayan ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Taniroku Saka Tlaxcalnecuhtli Namacayan quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taniroku Saka offers an assortment of desserts to accompany tea time. The design concept “a sea of clouds at the mountaintop” was developed by imagining the luxurious experience and brisk feel of having tea with sweets while overlooking a sea of clouds. The site of the shop is situated on a hill called Mt. Sanada because a samurai lord Sanada built a castle there. The hill is unfortunately too low to be called a mountain. Yet it is a hilltop, so the designers evolved the image and came up with the concept.
Inspiration: The most distinctive feature is the sales stands that occupy the entire sales floor. Aisles for staff are minimized, prompting the staff to serve customers outside. This sales style was inspired by the greengrocer and the fish shop nearby. The designers noticed they always stay in their storefronts to serve customers, adding a lively vibe to the neighborhood. They thought such assertive marketing instead of waiting for them to come in could be more appropriate for this neighborhood.
Team Members: Designer: Akitoshi Imafuku
Image Credits: Photographer: Masahiro Ishibashi

Read the Press Release