Tlanāhuatīlli Playgo Playgo: Tlaixnextiliztli īpan Tepozcalli Nehnemini ītēchcopa Chungsheng Chen, Carol Sen and Enyang Chen cē cencā mahuizzō tēmacēhualōni īpan huēyi 2025 Mahuizolli A' Design Award Bronse īpan Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Nēhuilīztli Tlamantli.
BronseTlacuilolli· 2025
Playgo Playgo: Tlaixnextiliztli īpan Tepozcalli Nehnemini
īpal Chungsheng Chen, Carol Sen and Enyang Chen
Tlanāhuatīlli: Tainan University of Technology/Product Design Department
Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlacuilolli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #168831Tlanēxtilistli
Ītechcopa Playgo Playgo: Tlaixnextiliztli īpan Tepozcalli Nehnemini
Playgo yeh se tlaixnextiliztli tlachīhualli īpampa se tequitl tlein quipatla tepozcalmeh nehneminih. Playgo īmachiyotlahtōl quinēloa costic-tlapalli īhuān tliltic-tlapalli īhuān āmatlahcuilōlli coltic, īca quinextia temachtiliztli īhuān chicāhualiztli. In tlaixnextiliztli motequitiltia īpan āmatlahcuilōlli tequitqui, tlazazacalōni, āmatlapōhualli, āmatlahcuilōlli īhuān āmapoztequilli, vehiculo īxiptlayōtl, cē huei-tlahtōlli īhuān nechicōlli tepan-teixpantiliztli. In tlahtolmelahualiztli quimelahua tlapalli-tlanechicōlli, tlahcuilōl-tequitcāyōtl īhuān mecatl-pilcatiliztli, īhuān in machiyotlahtōlli quipiya se achi ceceliztli 10 mm īpan tlaāxiliztli. In tlaixnextiliztli noihqui quipalehuia se tlanechicoltiliztli tlacah ītechpōhui īhuān se nēzcayōtl calpan ītech in tlacah huel quipēhualtiah tlein patlaliztli quinequih.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Bronse
Playgo Playgo: Tlaixnextiliztli īpan Tepozcalli Nehnemini ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Playgo Playgo: Tlaixnextiliztli īpan Tepozcalli Nehnemini ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Playgo Playgo: Tlaixnextiliztli īpan Tepozcalli Nehnemini quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- Huēyiliztli īhuān Tlacualtepēhualli
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- Tōcāitl
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
- Tlachīhualiztli Māchiyōtl
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- Tlanāhuatīlli Nētēcahuilīztli
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market. - Tlatēmōliztli
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market. - Tēyōllālīliztli
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- Tēquitl Cāhuitl
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- Tēquitl Ōhuitl
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention. - Patentēmeh
- acdesign associates International Co., Ltd.
- Calpolli Tlācah
- ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department - Īxiptla Tlanēxtīlli
- acdesign associates International Co., Ltd.
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