Bronse Tlaixcopinaliztli · 2025
Fast Women Ixiptlamachiyomeh
- Mahuizolli A' Design Award Bronse 2025 in Tlaixcopinaliztli
- CLIENT: Hoffmann Design
- Estimated Number of Design Views: 45,117
- Verification code 61724F9CB6 · Verify this award
Colors
About Fast Women Ixiptlamachiyomeh
In ixiptlamachiyotl nepapan quiteixpantia in cihuameh huan nehnencatepozcohuameh ce yancuic tlachializtica. Ahmo zan chipahualizyotl, in cihuatl neci cen yolpactinemi ipan tetlachihualnepantla. Nochtin ixiptli quitlalnamictia chicahualiztli, cecehualiztli huan yecnemilistli, yece tepitzin quimoyolnenehuilia tlahueliliztli. In nacayotl tlahtolnemilistli quipia ce yolitztli cualnemilistli. In yectenyo ixiptlatemachiyo huan tequipalehuiliztli ipan in poztequiliztli quiyahualoa in ixtololotl ihuan quichihua yolitztli. Ipampa ce nepanolnemilistli, in tonallahtocayotl in machiyomeh mopatla zan oc ipan tetlachihualnemilistli cecehualiztli. Mochipa, in ixiptlazoltin tetlanextia ce yolcatzin tlamacehualonemi neneuhcayotl.
About the Mahuizolli A' Design Award Bronse
Fast Women Ixiptlamachiyomeh ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Fast Women Ixiptlamachiyomeh ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Fast Women Ixiptlamachiyomeh quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Press Kit
- Unique Properties
- Women and racing cars? Fast Women changes perspectives. The women are active protagonists, surrounded by racing technology, their gaze reflects self-confidence, but also a certain vulnerability. The body language maintains feminine elegance in every situation. At the same time, the motifs radiate calm. The viewer's gaze is guided by the clear image composition, the play with blurring supports this and creates emotions, the warmer basic tone is sometimes contrasted by a technical coolness.
- Dimensions & Packaging
- The pictures were published in a 297 x 210 mm book as well as in a 420 x 297 calendar
- Tags
- Photography, Self-confident Women, Power Women, Racing Cars, Fun, Racetrack, Emotions, Elegance, Modern Perspective, Female Racing Drivers
- Production Technology
- Special photo shoot at the Mugello race track. Camera Canon EOS R5, lenses Canon RF 50 f/1.2L USM, Canon EF 70-200 f/2.8L IS USM, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
- Design Challenge
- The most difficult thing was to capture the self-confident image of women authentically, without stereotypes or pointing fingers. As the models are not professionals, they were involved in the image ideas. They were able to internalise them and express their feelings. Depending on the motif, it required more or less communication, measured instructions or simply letting them act freely. The creative challenge was to portray the woman as self-confident, determined, elegant, feminine and fun.
- Research
- Type of research: Women and motor racing - a typified topic from a new perspective. The aim: To portray the self-confident woman in the context of motorsport, not without a sympathetic relaxed attitude. The methodology: A pleasant atmosphere on location, permanent involvement of the models, putting themselves in special situations, the photographer as a sensitive observer of the scenes and moods. Suitable shooting positions, perspectives, surroundings. Post-processing for optimisation, colour fine-tuning. The result: the images reflect the changing role models of women and also show the fun in the process
- Inspiration
- The woman not as a decorative accessory, but self-confident in a technical male environment. Inspired by the idea of conveying respect for the person depicted in each image, my aim in Fast Women was to capture self-confidence, determination, coolness, but also simply lightness and fun in aesthetic images. Strength combined with subtle vulnerability - a field of tension between action and sensitivity.
- Project Duration
- The photos were taken during a 2-day event in Italy, early September 2024. Editing and optimization of the images as well as the presentation in the Book took place in November 2024 in Neu-Ulm, Germany.
- Operation Flow
- The photos are part of a high-quality, limited-edition photo book as a special project. In full-page images and a harmonious structure, consistent in layout, an appealing compilation offers new perspectives. Only selected people will receive this work as a special honour. A limited number of calendars were also produced with these photos.
- Image Credits
- Image #1: Photographer Martin Hoffmann, Fast Women, 2024
Image #2: Photographer Martin Hoffmann, Fast Women, 2024
Image #3: Photographer Martin Hoffmann, Fast Women, 2024
Image #4: Photographer Martin Hoffmann, Fast Women, 2024
Image #5: Photographer Martin Hoffmann, Fast Women, 2024
