Jo Cahuecalli ihuan Tlacualcalli by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.
BronseTlacuilolli· 2025
Jo Cahuecalli ihuan Tlacualcalli
Client: A4 Design House
Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category
Verified Award Winner
Verify Award Status for #169504The Design
About Jo Cahuecalli ihuan Tlacualcalli
Jo yancuicpa quitlalia in cualneci tlacualoni ipampa paquilizhuapaualiztli, necentlaliztli, ihuan centlamachixtiliztli. In nemachiyotl omochihchiuh pampa tlazohtlani mochi tlacatl, pipiltotontin ica huehuentzitzin, tetlacatzinco ihuan mahuiztica. Tlatequipanohua ipan nepapan ahuiyaliztli ihuan yollonecentlaliztli, in ixtlamachiyonemacho quicelia ce yancuic chipahuacnemacho. Ce xoxoctic tlapalyotl quitlanehuia cuauhyotl, huelnemiliztli, ihuan tlalticpacyecnemiliztli. Machiyotlachializtin tech tlacualli ihuan tlacualnemiliztli quipalehuia tlahtolcaquiliztli, auh ce axcan machiyocuilolli quinyollotla zazaliliztli ihuan yaonemiliztli. In tlamiliztli hua ce cenyollotl iximachiliztli nochi nepantlatlaneciyaliztepan.
The Recognition
About the Mahuizolli A' Design Award Bronse
Jo Cahuecalli ihuan Tlacualcalli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Jo Cahuecalli ihuan Tlacualcalli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Jo Cahuecalli ihuan Tlacualcalli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
- Dimensions & Packaging
- We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
- Tags
- rebranding, brand identity, identity design, logo redesign, visual language
- Production Technology
- Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points. - Design Challenge
- The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
- Research
- Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
- Inspiration
- The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
- Project Duration
- The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
- Operation Flow
- A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
- Team Members
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designers: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani
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