Recruitment Communication Tlanextilli Ixiptla ica Tequitlatemoliztli Campaña by 5 Senses Design

Recruitment Communication Tlanextilli Ixiptla ica Tequitlatemoliztli Campaña by 5 Senses Design is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Iztacteocuitlatl in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlanextiliztenoyotl· 2025

Recruitment Communication Tlanextilli Ixiptla ica Tequitlatemoliztli Campaña

by 5 Senses Design

Client: Tencent

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlanextiliztenoyotl Category

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Verify Award Status for #169772

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Colors

The Design

About Recruitment Communication Tlanextilli Ixiptla ica Tequitlatemoliztli Campaña

Recruitment Communication ce tlanextilli ixiptla tlen omochihchiuh ipampa ce tepoztlamatiliztli compañía itequitlatemoliz campaña tlen intern tequitqueh. In hueyi tlaixcopinalli quinextia ce tlacatl inahuac ce yollohco ololli, ihuan in atl imalacayo quinextiah quenin cehcen tlacah ichicahualiz mohueyilia ipan in digital cahuitl. In tlanemililiztli tlahcuilolli omochihchiuhqueh ica Photoshop ihuan Illustrator, in yei-ixtlapal tlamantli ihuan tlaixpan omochihchiuhqueh ica Cinema 4D, ihuan in molinia tlaixcopinalli omoyecchihchiuh ica After Effects. In tlatlaliliztli momati ipan social media, in matlatl caltin ihuan huehhuey tlacuilolli posters. Inin tlachihchihualiztli quinnextilia chipahuac in tequitlatemoliztli ohtli in telpochtin tequitemoanih.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Recruitment Communication Tlanextilli Ixiptla ica Tequitlatemoliztli Campaña ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Recruitment Communication Tlanextilli Ixiptla ica Tequitlatemoliztli Campaña ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Recruitment Communication Tlanextilli Ixiptla ica Tequitlatemoliztli Campaña quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
Dimensions & Packaging: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
Tags: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
Production Technology: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
Design Challenge: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
Research: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
Inspiration: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
Project Duration: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
Operation Flow: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
Team Members: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
Image Credits: Image #1：5 Senses Design
Image #2：5 Senses Design
Image #3：5 Senses Design
Image #4：5 Senses Design
Image #5：5 Senses Design