Bon Vivant Tlahtōlāmoxtli by Kiyoka Yamazuki

Bon Vivant Tlahtōlāmoxtli by Kiyoka Yamazuki is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Iztacteocuitlatl in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlacuilolli· 2025

Bon Vivant Tlahtōlāmoxtli

by Kiyoka Yamazuki

Client: Bon Vivant / Credit union

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlacuilolli Category

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Colors

The Design

About Bon Vivant Tlahtōlāmoxtli

Inīn tlahtōlāmoxtli quitēmācah Shinkin tlahtōlcaltin moch Nippōn īpan, pampa mācēhualtin huel quipiyah. Ītequiuh yeh quintēīxpantīz cualli tlamantli īhuān tēchīhualiztli cē cē altepēmeh, cē tlahtōlli tēquitl īnnepantlah Shinkin tlahtōlcaltin, īmācēhualhuān īhuān altepētlahtōl, yēcah quinamīz tlācah īhuān altepētl. Yehhuātl quichīuh cē īxco tlahcuilōlli tlen mitznequi ticchīxtīz. Cā cē ilnamiqui māitl-quichīhualli tlahcuilōlli īca chicāhuac tlapāleh. Tlapouhqueh quilhuihqueh inīn āmoxtli quinhuīcāz ilnamiquiliztli cahuitl īhuān īn-altepēhuān.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Bon Vivant Tlahtōlāmoxtli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Bon Vivant Tlahtōlāmoxtli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Bon Vivant Tlahtōlāmoxtli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This magazine is available at credit unions across Japan and is available for customers to pick up at their convenience. She created it with warm, hand-drawn illustrations and eye-catching colors to make it easy for customers to pick up and take home.
Dimensions & Packaging: Used for the cover illustration of the magazine.
Magazine size: 21cm x 15cm, 1mm thick (B5 size), about 15 pages
Published bimonthly, this year's theme is "World Heritage Sites and Festivals."
The illustrations are mostly hand-drawn, but sometimes Photoshop is used.
Tags: #142430 Graphic, Illustration and Visual Communication Design Category Silver Award / Kumano Kodo
Production Technology: My works are mainly hand-drawn illustrations using brushes, acrylic paints, illustration boards, compasses, rulers, ruling pens, etc., and some are retouched in Photoshop.
Design Challenge: She didn't know how the magazine actually got from store shelves to customers' hands. However, the magazine did receive feedback from readers. One such comment, "Looking at the illustration on the cover, I felt nostalgia and a sense of the season, and it reminded me of home," made her happy.She didn't quantify the actual effect, so she doesn't know, but it seems that this activity was effective.
Research: This magazine is a pamphlet distributed free of charge by Shinkin banks nationwide. How do customers get it? We think it is important for customers to get to know the local people and towns. She created eye-catching illustrations that convey the warmth and nostalgia of the town. As a result, people visit the area (by buying local products, etc.) and learn about its good points. I think this has connected people and towns.
Inspiration: This project was created as an information tool that can be placed in the storefronts of Shinkin banks nationwide and can be freely taken home. It is also an information magazine based on the concept of "shinkumi," which energizes people and cities. The theme of the issue for which she was asked to illustrate was Hiroshima Summer. She created an illustration based on the theme of the Itsukushima Shrine Orchestra Festival, which energizes people and cities.
Project Duration: She was commissioned to do this project by a planning and production company (BOON Corporation + Shinkumi Sogo Service Corporation). She produced six books per year for each month over five years (30 books) from January 2011 to April 2018. The project was supervised by the National Federation of Shinkin Banks.
Operation Flow: Installed at Shinkin Bank branches/
Distributed free of charge/Information and gifts
This information magazine introduces people, industries, local products, and tourist spots working hard in each region of Japan, helping to steadily connect people and cities.
Image Credits: Main image is Image #1 Illustrator Kiyoka Yamazuki 2015
Optional image #1 Illustrator Kiyoka Yamazuki 2015
Optional image #2 Illustrator Kiyoka Yamazuki 2014
Optional image #3 Illustrator Kiyoka Yamazuki 2014
Optional image #4 Illustrator Kiyoka Yamazuki 2015