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Hotaru Cuīcamālacatl by Audio-Technica Corporation
Hotaru Cuīcamālacatl by Audio-Technica Corporation
Hotaru Cuīcamālacatl by Audio-Technica Corporation
Hotaru Cuīcamālacatl by Audio-Technica Corporation
Hotaru Cuīcamālacatl by Audio-Technica Corporation

Platino Caquiliztepoztli · 2025

Hotaru Cuīcamālacatl

by Audio-Technica Corporation

  • Mahuizolli A' Design Award Platino 2025 in Caquiliztepoztli
  • CLIENT: Audio-Technica
  • Estimated Number of Design Views: 985,511
  • Verification code F1AD83134D · Verify this award
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Colors

About Hotaru Cuīcamālacatl

Xicpātla mochan īca inīn mahcēhualli cuīcamālacatl. In īpatlāni tēmilli mochīpāhua quinnāmiqui caquizcopinaliztli īhuān tlanextli, quichihua cē mochīpāhuani tlacaquimachiliztli. In ahpoctzintli tlatequipanoliztli īhuān mācuahuitl quitēmaca chipāhuac caquizcopinaliztli īhuān cualnezqui netlachiyaliztli, auh in tlātīlli mecatēpēhualiztli quipitzīnia ōlīniliztli īca chipāhuac caquizcayōtl. Tlachīhualli īca cualli acrílico, aluminio īhuān teōcuitlatl, inīn tlamantli ahmō zan quitēmaca cualli caquizcopinaliztli nōzo quimotequipanhuīlia cē mahcēhualli nepantlahtōlli īpan mochi caltzintli.

About the Mahuizolli A' Design Award Platino

Hotaru Cuīcamālacatl ca in quicuic in Mahuizolli A' Design Award Platino, huel mahuiztic tlamahuizoliztli tlen momaca in tlachihualli in huel yectli ihuan huel hueyi. In quicuicah Platino quinextia hueyi tlamatiliztli ihuan toltecayotl intech tlachihuanime. Ca quinequi in ni tlachihualli quitlalizque in cualli ipan huehcauh tonalli, quimacazque cualli in altepetl ihuan quihuelitizque in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Hotaru Cuīcamālacatl quinextia in huel hueyi cualli ihuan quicualtia in cemanahuac ica in tlen cualli. Hotaru Cuīcamālacatl ca tlachihualli in quicuic in Mahuizolli A' Design Award Platino ihuan quipaquiltia in tlacah.

Press Kit

Unique Properties
This strikingly designed turntable features a floating platter that seamlessly integrates into any space, creating an atmosphere of harmony and depth. Its innovative design fuses sound and light for a captivating sensory experience. The minimalist cartridge and tonearm, paired with a concealed belt sub-platter drive, ensure both sonic clarity and visual elegance. Crafted from premium materials like acrylic, aluminum, and brass, the system delivers an unparalleled audio experience.
Dimensions & Packaging
430mm x 430mm 235mm
Tags
analog, floating, turntable, record player, vinyl, music
Production Technology
The floating turntable, achieved through powerful magnetic repulsion, eliminates unwanted vibrations, unlocking the full potential of the cartridge. It also seamlessly blends function and aesthetics with a minimalist VM cartridge and carbon tonearm. Precision-crafted acrylic, a high-quality aluminum case with integrated speakers, and solid brass feet create a refined aesthetic. The meticulously engineered structure produces a depth and richness of sound that defies its compact size.
Design Challenge
The challenge was to make sure that the magnets used in the floating structure didn't affect the cartridge. This was especially important for cartridges, which contain strong magnets. If any magnetic energy leaked from the floating structure, it could directly lead to an unusual tracking force and sensitivity to movement. By using tools that analyze magnetic flux in product development and adding the right shielding materials to the case, we solved this problem.
Research
Speaker-integrated turntables typically use rubber or springs for vibration damping. But this time we considered a method of suppressing vibration by using magnetic repulsion to float the turntable from the speaker. Through repeated prototyping and signal analysis, we realized to achieve effects greater than existing structures. Generally, vibration suppression structures are internal mechanisms, but through these studies, we succeeded in sublimating this mechanism into an external design.
Inspiration
We envisioned a musical experience that transcends the ordinary. We believe that the moment of listening to an analog record holds the potential for more than just sound - it can be a captivating spectacle. With its floating analog record and ethereal glow, HOTARU is designed to stimulate the senses and create an immersive world where every moment becomes a cherished memory. This is our vision - to elevate the act of listening to an unforgettable sensory experience.
Project Duration
The project started in December 2022 in Japan and will be exhibited in Milan Design Week in April 2025.
Operation Flow
It is operated using three knobs.
The left knob selects the lighting mode, type, and brightness.
The center knob selects the turntable speed.
The right knob controls the speaker volume.
Image Credits
Audio-Technica Corporation

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