Batchwell Tocayotl Tequitl by Po-Hsuan Chu

Batchwell Tocayotl Tequitl by Po-Hsuan Chu is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Bronse in Tlacuilolli, Tlacuilolixiptlaliztli ihuan Tlachialtlanonotzaliztli Tlachihchihualiztli Competition Category.

BronseTlacuilolli· 2025

Batchwell Tocayotl Tequitl

by Po-Hsuan Chu

Client: Batchwell

Mahuizolli A' Design Award Bronse Winner in Tlacuilolli Category

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Verified Award Winner

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Colors

The Design

About Batchwell Tocayotl Tequitl

In Batchwell iyancuic tlatzacuiliztequitl quinamictia chicahuac yancuic-huehcauh cualnezaliztli ihuan cualli toltecatequitl, quichihua ce chihualiztli huel cualnezi ihuan huel tequipanoani. Tlapalehuiani tlapalehualiztli ihuan chipauhtli amoxcuiloliztli quiyectilia inezi ipan tlanamacoyan, auh tlatzacuilli amo etztic ihuan matihcac tlatzacuilxiquipilli quintemaca amo ohui tequipanaliztli. Mopatlachtia toltecacualli ihuan ahmohuiac, in chihualiztli quinmaca tlacohuanih ma quipacoz cualli octli nochipa, nohuiyan. Nochi tlamantli quiyectilia in yaliztli, quichihua toltecaoctli mas celiz ihuan pahtinemiliztli ica amo miec tequitl.

The Recognition

About the Mahuizolli A' Design Award Bronse

Batchwell Tocayotl Tequitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Batchwell Tocayotl Tequitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Batchwell Tocayotl Tequitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Dimensions & Packaging: Packaging: 6.5” x 8” x 3”
Tags: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Production Technology: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Design Challenge: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Research: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Inspiration: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Project Duration: Duration: 2023-2024
Location: VENICE BEACH, CA
Operation Flow: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.