Tels Cargo Tocaitl Tlaneltokalli by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Tepoztli in Tlanextiliztenoyotl, Tianquiztlatecpanaliztli ihuan Tlanonotzaliztli Tlachihchihualiztli Competition Category.
TepoztliTlanextiliztenoyotl· 2025
Tels Cargo Tocaitl Tlaneltokalli
Client: TELS Cargo
Mahuizolli A' Design Award Tepoztli Winner in Tlanextiliztenoyotl Category
Verified Award Winner
Verify Award Status for #172023The Design
About Tels Cargo Tocaitl Tlaneltokalli
Tels Cargo in tocaitl tlaneltokalli tlachihchiuhtli in ipal se altepetl Europatlan tlein motequitiltia ica tlatquitl yayolcame quimamamah. In machiotl quipiya in achtopa tlahcuilolli, tlapalli huan macuilli tlatzayanalli machiotl ipal se pallet, ic ahmo polihui in ixnezcayotl. Se yahualtic tlamantli quinextia in tonatiuh huan tlanexlli. In tlahcuilolme G huan O ipan tlahtolli Cargo mosentiliah quinextiah nehnemiliztli. In tlaneltokalli motequitiltia impan tlachihchiuhcayotl ipal huey tepoztlamamalhuazti, calendariomeh tepantli, tlacalaquilli tequitiloni, tlahpalolli amameh, atl xoxoctli, xiquipilme, tepantli tlapohualoni, tlanextiloyan huan tetlauhtilli. Se tlapalli teuhtic huan xochipaltic quipalehuia se yancuic huan yectlacatl neciliztli.
The Recognition
About the Mahuizolli A' Design Award Tepoztli
Tels Cargo Tocaitl Tlaneltokalli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Tels Cargo Tocaitl Tlaneltokalli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Tels Cargo Tocaitl Tlaneltokalli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Dimensions & Packaging
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Tags
- Branding, Identity, Graphic design, Logo design, Visual design
- Production Technology
- All advertising product layouts are created using graphic design software.
- Design Challenge
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Research
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Inspiration
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Project Duration
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Operation Flow
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Patents
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Image Credits
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
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