Xiong Mao Wild Shell Quiahuac Tzotzomahtli by Guangzhou Xiongmao Outdoor Products is a highly esteemed winner of the very prestigious 2025 Mahuizolli A' Design Award Iztacteocuitlatl in Quiauhcaltequitilli ihuan Quiyahuac Tequitilli Tlachihchihualiztli Competition Category.
IztacteocuitlatlQuiauhcaltequitilli· 2025
Xiong Mao Wild Shell Quiahuac Tzotzomahtli
by Guangzhou Xiongmao Outdoor Products
Client: Guangzhou Xiongmao Outdoor Products Co., Ltd.
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Quiauhcaltequitilli Category
Verified Award Winner
Verify Award Status for #172058The Design
About Xiong Mao Wild Shell Quiahuac Tzotzomahtli
Xiong Mao Wild Shell ce quiahuac tzotzomahtli tlen omochihchiuh ipampa tepetl nehnemiliztli ihuan ohtli tlaloliztli. Inin tzotzomahtli mochihua zan ica xiuhtlacayotl tlamantli tlen quiza itech tlaltipactli yoliliztli. In eyi itzotzomahyo pehpechtin quitequihuia zan ce tlamantli, ic inon huel occepa motequihuiz in tzotzomahtli ihcuac ayamo monequi moxexeloz in pehpechtin. Ce tepitzin coyoctic ehuayotl ihuan Dyneema ichtin quimacah chicahualiztli ihuan quicahua ma pano in ehecatl. In ultrasonido tlatzontli tlapepecholiztli quichicahua inic amo calaqui in atl. In tlacayotl ixiptla tlachihchihualiztli ihuan in ahmo neci tzontli tlazaloliztli quipia in etiliztli zan 248 gramos. Inin tzotzomahtli mocuelpachoa itech ce tepitzin xiquipilli inic amo ohuih in quihuicaz.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Xiong Mao Wild Shell Quiahuac Tzotzomahtli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Xiong Mao Wild Shell Quiahuac Tzotzomahtli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Xiong Mao Wild Shell Quiahuac Tzotzomahtli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Wild Shell, designed for outdoor enthusiasts, combines high performance with environmental responsibility. Crafted entirely from biobased materials, this jacket ensures a green lifecycle from raw materials to finished product, seamlessly integrating sustainability and functionality. With its lightweight design and premium materials, it offers unmatched performance in diverse demanding outdoor conditions, all without compromising on comfort.
- Dimensions & Packaging
- Various sizes available
- Tags
- Environmentally Friendly Outdoor Jacket, Outdoor Sports, Fully Biobased Materials, Lightweight Design, Back to Basics, Dyneema Fibers, Pocket to Bag Integrated Storage Design, Minimalist Aesthetic Design
- Production Technology
- The jacket embodies environmental responsibility by fully using biobased materials, combined with advanced microporous membrane technology and robust Dyneema fibers to enhance wear resistance, breathability, and comfort. The SoundMax ultrasonic seam taping technology and the precisely controlled adhesive overflow process work in harmony, using vibrations at high frequencies for flawless bonds between tapes and fabrics. This boosts not only water resistance but also visual appeal and quality.
- Design Challenge
- Traditional composite fabrics are often made by laminating different materials, requiring complex separation during recycling. This leads to high costs, low efficiency, and significant environmental harm. To solve these problems, the jacket combines three layers of the fabric made from a single material. This simplifies recycling, allowing it to enter the recycling loop directly without separation. The use of fully biobased materials also reflects the commitment of the brand to sustainability.
- Research
- As global environmental awareness rises, the outdoor sports industry is navigating a shift from high performance to sustainability. However, traditional outdoor apparel often use petrochemical based materials, which excel in functionality but come at a heavy environmental cost during production and disposal. Meanwhile, outdoor enthusiasts are increasingly demanding lightweight and multifunctional gear, especially for hiking and trail running, where portability and comfort are essential.
- Inspiration
- Drawing inspiration from nature, the jacket design aims to harmonize environmental protection with minimalist charm. Rooted in the Back to Basics philosophy, it combines simple yet refined design with sustainable materials, helping the wearer feel closer to nature and embrace the true spirit of adventure. The color palette also echoes this philosophy: vibrant fluorescent green reflects the vitality of the natural world, while soft gray adds a touch of understated elegance and purity.
- Project Duration
- The design and development of this jacket began in Guanghzou, in June 2024.
- Operation Flow
- By harnessing ergonomic data modeling and 3D seamless splicing technology, the jacket weighs only 248g, lighter than 4 SIS Isotonic Energy Gels. The combination of lightweight fabrics and seamless cutting ensures optimal comfort and unrestricted movement.
With an innovative integrated storage design, the jacket can fold into a sling bag, eliminating the burden of carrying bulky outdoor gear and allowing the wearer to transition seamlessly between the rhythm of city life and the call of the wild. - Team Members
- Yuxuan Huang
Hongjian Zhu
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